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1、BUSINESSETIQUETTES INLATINAMERICAChapter2-5刘志伟-USTBALLRIGHTSRESERVEDChapter022GeneralizationsThereareseveraldefinitionsofLatinAmerica,butallofthemdefineahugeexpansiveofgeographywithanincalculableamountofdifferentcustoms,However,somegeneralizationscanbemade:Aseve
2、rydefinitionofLatinAmericaconnotesasharedculturalandlinguisticlegacywithrootsinSpainandPortugal,andtoalesserextentFrance,manypointsofetiquetteinEuropeareapplicable,especiallythosespecifictothosenations.ComparedwithmuchoftheEnglish-speakingworld,peoplefromareasof
3、LatinAmericamaydemonstratemorerelaxedandcasualbehaviorandbemorecomfortablewithloudtalk,exaggeratedgesturesandphysicalcontact.Inaddition,manyLatinAmericanpeoplehaveasmallersenseofpersonalspacethanpeoplefromEnglish-speakingcultures.Itmayberudetostepawayfromsomeone
4、whentheyaresteppingcloser.GeneralizationsInadditiontovaryinggreatlyfromoneindividualtoanotherandalongvariousdemographiclines,thistendencytowardscomparativelywarmandrelaxedbehaviordoesnotnecessarilyholdtrueamongmanycommunitiesofindigenouspeoples,includingthosewho
5、haveadoptedSpanishorPortugueseastheirprimarylanguage.Gettingthelastsnackorcanapeleftinaplatewithoutofferingitaroundfirstmakesthepersonseemrudeandgreedy.Itisconsideredimpoliteto“toss”objectstopeopleinsteadofdirectlyhandingittothem.Attheworkplace,indiscretions,err
6、orsoroverallpoorperformanceshouldbepointedoutinprivate.Mentioningtheminfrontofothercolleagues(suchasinameeting)isperceivedashostile.TheAmerican“comehere”gestureofpalmupwardswiththefingerscurledbackcanbeconsideredaromanticsolicitation.Brazil巴西5BrazilBrazilhasarea
7、bout 184.1millionPopulation,withethnicmake-upofwhite(includesPortuguese,German,Italian,Spanish,Polish)55%,mixedwhiteandblack38%,black6%,other(includesJapanese,Arab,Amerindian)1%andwithreligionof RomanCatholic(nominal)80%.Brazil’seconomyissteadilyimproving;thecou
8、ntryhasbecomethemosteconomicallypowerfulinSouthAmerica.Thegrowingnumberofopportunitiesforbusinesspartnershipsisoneofthereasonsthatmanyprofessionalsfromothercountriesa
