资源描述：
《世纪商务英语 ——外贸英语实务 第二版 课件外贸英语实务3.ppt》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。
1、外贸英语实务（第二版）Unit3PriceofImportandExportCommodityPartICaseLead-inPartIIReadingPartIIISampleConversationsContentsAChinesecompanyAquotedthefreshvegetablesUSDpriceandJPYpricetoaJapanesecompanyBaccordingtoUSD/JPYexchangerateof1:105onJune15.BacceptedthequotationinUSDandconcludedacontr
2、actcovering1,000metrictonsofvegetablesvaluedUSD1million.Onthedateofpayment,theUSD/JPYexchangeratewas1:115,whiletheUSD/CNYexchangerateremainedstable.BintendedtochooseJPYpricequotedonJune15byAand,inturn,increasetheunitpriceby5%.WouldAagreetotheconditions?Why?Itisknowntoallofustha
3、tprice,whichshouldbecarefullyconsidered,isoneofthemostimportantfactorsininternationalbusinessactivities.Inpracticalnegotiations,becausebargainisacommonoccurrence,thesellerorthebuyershouldnotignorethefollowingitemsthataffectpricing:fluctuationsofthecurrencyusedinthetransaction,t
4、radeterms,termsofpayment,dateofdelivery,packing,commissionanddiscount,etc.Oncegiventhefactorsaffectingprices,thesellerorthebuyerisnowreadytoselectaworkableprice.Inanycase,thepricewillhavetobesomewherebetweenonethatistoolowtoproduceaprofitandonethatistoohightoresultinanydemand.P
5、riceofImportandExportCommodityPricingConsiderationsPricingisoneofthemostimportantandcomplextasksinbusiness,andevenaproblemwhenlinkedwithexporting.Anexportershouldsellhisproductsatapriceacceptabletothecustomersand,atthesametime,generateenoughrevenuetocoverallthecosts.Appropriate
6、pricingisnoteasy,whichneedsskillsandmustbetreatedseriouslyandcarefully.Thefollowingfactorsshouldbeconsideredinarrivingatapotentialprice:(1)Havingagoodknowledgeoftheinternationalmarketlevel,establishingallrelevantmarketdataoncompetitivepricesforsimilarproductsandevaluatingthem.(
7、2)Consideringthepoliciesandregulationsthatapplytoaparticularinternationalmarketarea.PriceofImportandExportCommodityPricingConsiderations(3)Adjustingpricesaccordingtotheexporter’sspecificpurposesortheimporter’srequirementsonthebasisofinternationalmarketlevel.(4)Watchingthechange
8、ofsupplyanddemandrelationshipandthetrendofrisingorfall
