资源描述：
《世纪商务英语 ——外贸英语实务 第二版 课件外贸英语实务15.ppt》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。
1、外贸英语实务（第二版）Unit15TradeFormsPartICaseLead-inPartIIReadingPartIIISampleConversationsContentsAnAmericancompanyAsignedasoleagencyagreementwithaHongKongcompanyBfor2yearsandappointedBasasoleagent.Duringthe2years,Asucceededinimprovingtheproduct’stabilityandappointedanotherHongKongcompanyCasthesoleage
2、ntoftheimprovedproduct.DidAhavetherighttodolikethis?Why?Avastamountofinternationaltradeishandlednotonlybydirectnegotiationsbetweenimportersandexportersbutalsobyindirectmeanssuchasagency,distribution,countertrade,consignmentandbidding.Animportantreasonforappointingaforeignagentordistributorishi
3、sknowledgeoflocalconditionsandthemarketinwhichhewilloperate.Countertradecanachievetheexchangeofgoodsforgoods.Consignmenthelpstheexporterintroducegoodstoaforeignmarketwithoutlosingcontrolthetitleofgoods.Biddingiscommonlyusedforgovernmentconstructionprojectsandpurchaseofgoodsinlargequantity.Trad
4、eFormsInternationaltradeformsrefertothecommonpracticesandchannelsbetweencountriesfortheflowofgoodsorservices.Everyinternationaltradetransactioniscarriedoutthroughcertaintradeform.Besidesthedirecttradeformsofimportationandexportation,therearealsosomeindirectonessuchasagency,distribution,counter
5、trade,consignmentandbidding.AgencyAnagentisamiddlemanwhoactsonbehalfofaprincipalinspecificmatters.Manykindsofagentsareactiveininternationalbusinessnowadays,suchasforwardingagents,clearingagentsandsellingagents.Whatwillbediscussedhereissellingagents.Asellingagentcanonlyoperatewithinthemarketing
6、areaauthorizedbytheprincipal.Itdoesnotneedtocarrystock.Underthetradeformofagency,theprincipalsetstheretailprice,retainstitleandcontrolsthegoods,andtheprofitsandrisksoflossesremainwiththeprincipalunlesstheagentisadelcredereone.Generallyspeaking,agentsareusuallypaidbycommission.Accordingtothesco
7、peoftheirrights,agentscanbedividedintoseveralkinds,forexample,indentingagent,factoranddelcredereagent.Anindentingagentistheagent(exclusiveornon-exclusive)appointedbyaprincipalformarketingandpromotingtheproductstopotentialcustomerswithin
