实用经贸汉英课件英汉口译 董晓波ISBN 9787566308207 PPTUnit 4.ppt

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1、Unit4BusinessCultureandCorporateResponsibilityUnitObjectivesAfterstudyingthisunit,youshouldunderstandwhatandhowtopreparefortheinterpretingtasksinthelongrun.findwaystoimproveyourinterpretingskillsandperformance.masterthebasicwordsandexpressionsaboutprotocolrouti

2、ne.knowsomeculturalbackgroundknowledgeaboutprotocolroutine.PreparingWhatIsCorporateCulture?Corporatecultureororganizationalcultureisanideainthefieldoforganizationalstudiesandmanagementwhichdescribesthepsychology,attitudes,experiences,beliefsandvalues(personalan

3、dculturalvalues)ofanorganization.Preparing--SkillsPresentationTwoTypesofPre-interpretingPreparationLong-termPreparationShort-termPreparationWhatandHowtoPrepareintheLongRunWhattoPrepare?HowtoPrepare?Preparing--PhrasesInterpretingEnglishtoChinese公司概况进出口公司股份有限公司合

4、资公司外资公司独资公司跨国公司信誉好的公司an overview of a companyimport and export corporationcompany limited / company Ltd.joint ventureforeign-funded company / overseas-invested companysole-funded company / company with exclusive investmentmultinational corporationwell-establish

5、ed company公司形象公司目标灵活多样的经营方式未来发展战略稳定的消费群最好的性价比融工贸于一体company imagecompany objective / corporate objectiveflexible and varied business operationsdevelopment strategies for the futurea stable consumer groupthe best price versus performance ratioto integrate manufac

6、turing and trading effortsPreparing--SentencesInterpretingEnglishtoChinese1.TodayI’llfocusontheimportanceofentrepreneurialculture,drawingonthelessonfromafewoutstandingcases.今天我们从几个突出的案例给予我们的教训来谈一下企业文化的重要性。2.Changingthecorevalues,theattitudes,andthefundamentalre

7、lationshipsofavastorganizationisoverwhelminglydifficult.转变一家大型公司的核心理念、态度和基本关系及其困难。B.ChinesetoEnglish3.新型的企业文化鼓励“张弛有度”的企业环境。这种张弛结合的理念是指把严格控管与最大限度的个人权利相结合从而使企业家的才能得到充分发挥，同时也避免企业文化陷入混乱。Preparing--SentencesInterpretingThenewentrepreneurialcultureencouragesthe“loose

8、andtight”environment.Theideaistocombinetightcontrolswithmaximumindividualauthoritytoallowentrepreneurshiptoflourishwithoutthecultureedgingintochaos.这种永不言败的作风是企业成功和技术创新必不可缺的。