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1、UnitOne礼仪祝辞CeremonialAddress1.NewLectureContents2.UsefulExpressions3.ExercisesBylearningthisunit,youaresupposedtobeableto:1.Understandtheimportanceofceremonialaddress.2.Knowthebasicmannersinceremonialaddress.3.Masterthefrequentlyusedphrases,sentencepatternsandetc.CeremonialSpeechisaspeechthaty
2、ougiveatceremonialoccasionsthatreaffirmsacommunitiesbondsandvaluesand/orstrengthenstiesbetweenindividualsandgroups.Ithasthreefunctions:toexplainasocialworldtolisteners,todisplaythespeaker'seloquence,andtoshapeandsharecommunityideals.NewLectureTherearemanytypesofceremonialspeeches,includingintr
3、oductions,welcomes,farewells,awardpresentations,acceptances,thank-yous,toasts,after-dinnerspeeches,sermons,prayers,andcommemorativespeechessuchastributes,eulogies,keynotes,inaugurals,andcommencementspeeches.Aspeechofwelcomeisinorderifyouarecalledontoprovidegreetingstoavisitortoyourorganization
4、,tonewmembers,ortomakeyourownremarksonjoiningagroup.Inafarewellspeechyoumaysaygood-byeasyoumoveontoanotherpositionorretire,orextendyourgroup'sfarewelltoadepartingmember.Aspeechofacceptancenormallyfollowsanawardpresentation,anelectionvictory,orasuccessofsomekind.Thespeechofthank-youisyouracknow
5、ledgmentofservicesoraidgiventoyoubyothers.Itshouldincludeatributetothosebeingrecognized.Thetoastisarecognitionortributetoapersonoragroup,inwhichashortspeechisgivenandsomeliquidsippedasameansofacknowledgingtherecipient.Theafter-dinnerspeechisfrequentlyusedatluncheons,dinners,andbanquets.Itspurp
6、oseistoprovideanentertainingorcompellingmessageonatheme.Akeynotespeechusuallyservesasthecentralpointofaconferenceorconventionandtypicallyispresentedearlyintheproceedingstofunctionasthe"rallyingcry"forthoseinvolved.Aninauguralspeech,givenwhenanewofficeholderassumesresponsibilities,isdesignedtos
7、etthetonefornewbeginnings.Acommencementaddresscommemoratesoldexperiencesandnewbeginningsformembersofagraduatingclass.NewWords&Expressionsreaffirm[,ri:ə‘fə:m]vt.再肯定，重申；再断言Hehadampleopportunitytoreaffirmhisbasicideologicalcommitment.他曾多次有
