商务英语写作课件董晓波 ISBN9787566300522 PPTUnit 1.ppt

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1、Unit1AnOverviewofBusinessLetterWriting商务英语写作Functions&EssentialQualitiesofBusinessWritingObjectives:Togiveabriefintroductiontofunctions&essentialqualitiesofbusinesswritingToenableSstobecomeawareoffunctions&essentialqualitiesofbusinesswritingTodoexercisesbyusingfunctions&essen

2、tialqualitiesofbusinesswritingEffectiveBusinessWritingCriteriaCourtesyvs.DiscourtesyUsepolitewordsBeequalUsetrustfulwordsAvoidindignationNeverbehavelikeabossPositiveInformalorrudeBesuperiorUseimplicitwordsAccusereadersUsedemandingtonesNegativeComparethefollowing:Thisletterist

3、oinformyouofanimportantchangeinourpolicyconcerninginsuranceWe’vereceivedyourletterclaimingthattentea-setsweredamagedduringshipment.Sinceyouareourregularcustomer,wearewritingtoletyouknowaboutourimportantpolicychangeininsurance.We’venoticedinyourletterthatadamageto10tea-setsins

4、hipmentwasfound.Comparethefollowing:Youobviouslymadeamistakebysendingmethewronggoods.WearepleasedtograntyoupermissionWhatyoumakeisthemostsuitableonetoourrequirement.Thankyouforyourpromptdelivery.However,thegoodsreacheduswerenottheonesweordered.Wearepleasedtoofferyouafavor…Wef

5、indboththepriceandqualityofyourproductssatisfactory.PositivesvsNegativesConfident:WearesureyouwillbesatisfiedDirect:PleasesubmityourapplicationCooperate:WeagreewithonpartbutEncouraging:Alargesizeoforderwillhelpreducethecostofproduction.Disappointed:Wehopeyouwon’tbedissatisfie

6、dIndirect:PleasedonotbelateinsubmittingDecisive:WecannotcomplywithCritical:Becauseofthesizeofyourorderistoosmall,ourprofitabilityislow.We/IattitudeYouattitudeAlargesaleofourproductswillmakeourcompanymoreprofitable.Weareinneedoffundandyoumustpay…Wecannotofferyouanyrefund…Obvio

7、uslyyouforgettellingusthecolor…AgoodsaleoftheproductswillbenefityouTomaintainyourexcellentcredit,pleaseremit…Youcouldobtainarefundif…Pleaseindicateyourchoiceofcolor…CorrectnessCorrectgrammar,punctuationandspellingarebasicrequirementsforbusinesswriting,Inaddition,correctnessme

8、anschoosingthecorrectleveloflanguage,andusingaccurateinformationandd