实用经贸汉英课件英汉口译 董晓波ISBN 9787566308207 PPTUnit 7.ppt

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1、Unit7SalesandMarketing销售与营销Asaleisthepinnacleactivityinvolvedinthesellingofproductsorservicesinreturnformoneyorothercompensation.Itisanactofcompletionofacommercialactivity.Theseller—theproviderofthegoodsorservices–completesasaleinresponsetoanacquisitionortoanappropriationortoarequest.Marke

2、tingMarketingistheprocessofperformingmarketresearch,sellingproductsorservicestocustomersandpromotingthemviaadvertisingtofurtherenhancesales.Itgeneratesthestrategythatunderliessalestechniques,businesscommunication,andbusinessdevelopments.Itisanintegratedprocessthroughwhichcompaniesbuildstron

3、gcustomerrelationshipsandcreatesvaluefortheircustomersandforthemselves.Marketingisusedtoidentifythecustomer,tosatisfythecustomer,andtokeepthecustomer.Withthecustomerasthefocusofitsactivities,itcanbeconcludedthatmarketingmanagementisoneofthemajorcomponentsofbusinessmanagement.Vocabularypre

4、viewpromotionalliterature促销材料、促销资料marketdemographic市场人口分布/统计特征marketdimension市场量度marketentrystrategies市场进入战略Vocabularypreviewmarketresearch市场研究marketsegmentation市场细分marketshare市场份额markettargeting目标市场选择marketingcontrol营销控制Vocabularypreviewexclusivedealing独家销售exclusivedistribution独家分销financin

5、g融资goodsproducers产品制造商grossprofit毛利Vocabularypreviewreciprocity利益互惠recyclingofpackaging包装回收（利用）responsestrategies反应策略retailoutlets零售店retailsales零售额retailer零售商Vocabularypreviewsalesanalysisbycustomer顾客销售分析salesanalysisbyordersize订货规模的销售分析salesanalysisbyproduct产品销售分析salesanalysisbyterritory区域

6、销售分析salesanalysis销售分析SentenceinFocus我们现在唯一要做的就是大力促销，使更多消费者注意我们的新产品。Whatweneednowisagoodpromotionalpush,makingmorecustomersawareofournewproducts.我们发现越来越多的人购买我们的产品，因为我们的价格最低。Wefindmoreandmorepeoplearebuyingourproducts,becauseweofferthelowestprice.你们需要开展一次大的广告攻势，以建立你们的品牌。Youshouldhavetorunagoo

7、dadvertisingcampaignsothatyoucanbuildupyourbrand.如果贵公司想在市场不景气的时候增加销量的话，就必须降价。Ifyouwanttoincreasesalesinsuchaweakmarket,youwillhavetooloweryourprices.Thesuccessorfailureofanewproductisdirectlyrelatedtothedevelopmentandthemarketingoftheproduct.推出一款新产品的成败关键