商务知识导读课件董晓波 ISBN9787566309365 PPTUnit 6Corporate Culture.ppt

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1、Unit6CorporateCultureTextNotesWords&ExpressionsExercisesSupplementaryReadingWords&ExpressionsNotesTextWhatIsCorporateCulture?导读：企业文化，即企业个性，是一个组织由其价值观、信念、仪式、符号、处事方式等组成的其特有的文化形象。它具体指企业全体员工在企业运行过程中所培育形成的、与企业组织行为相关联的、并事实上成为全体员工主流意识而被共同遵守的最高目标、价值体系、基本信念及企业组织行为规范的总和。企业文化集中反映了企业的关键价值，是企业的灵魂，

2、是推动企业发展的不竭动力。企业文化既有有形部分，也有无形部分。Intoday'sradicallychangedbusinessclimate,corporatecultureisakeycomponentinthesuccessoftoday'sbusinessorganizations.WhatIsCorporateCulture?Corporatecultureororganizationalcultureisanideainthefieldoforganizationalstudiesandmanagementwhichdescribesthepsycho

3、logy,attitudes,experiences,beliefsandvalues(personalandculturalvalues)ofanorganization.TypologiesoforganizationalculturesHofstedeidentifiedfourdimensionsofcultureinhisstudyofnationalinfluences:Powerdistance----Thedegreetowhichasocietyexpectstheretobedifferencesinthelevelsofpower.Uncer

4、taintyavoidance----reflectstheextenttowhichasocietyacceptsuncertaintyandrisk.Individualismvs.collectivism-----Recentresearcheshaveshownthathighindividualismmaynotnecessarilymeanlowcollectivism,andviceversa.Masculinityvs.femininity----referstothevalueplacedontraditionallymaleorfemaleva

5、lues.Howaboutcorporatecultureintoday'scorporation?IBMexec:Cultureisyourcompany'sNo.1asset.Culture,Romettytoldtheaudience,hasbecomethedefiningissuethatwilldistinguishthemostsuccessfulbusinessesfromtherestofthepack.Shesaid,"Yourmessagehastobeadialogue,andithastobeauthentic."Mostimportan

6、tly,"Youhavetorethinkthewayyoutreatandtalktoemployees,"sheadded.Thissortofculture-carryingthroughouttheorganizationhashelpedpropelIBMnearthetopofFortune'sMostAdmiredCompanieslist.AndithashelpedpropelRometty'scareeraswell.Nowthatshe'sclosetothetop,shebelievesmorethanever:"Culturehastoc

7、omefromthebottomup."Therolethatcorporatecultureplaysinothertopcompanies:1.AppleOnereassuringstar:TimCook.CooksitsontheboardofNike,wherehisexpertiseinglobalsalesandoperationsisvalued.AgraduateofDukeUniversity,he'sheldleadershipjobsatcompaniesincludingCompaqandIBM.Thenthere'sJonathanIve

8、,seni