商务英语口语实训下册课件魏正珠 ISBN9787566307521 PPTUnit 2商务英语口语实训 下册.ppt

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1、Unit2AdvertisingPartOneWarm-up(1)What’sthefunctionofadvertisements?Discussthistopicwithyourpartnersingroups.KeytotheQuestioninWarm-up1)ForConsumerFirstly,advertisementscouldhelpconsumersunderstandfeature/mainfunctionofproduct,forexampleWanglaojiadshowstheproduct“AfraidlitdrinkWanglaoji（怕上火喝王

2、老吉）”clearly;Secondly,advertisementsalsohelpconsumersfamiliarwithbrandimageoftheadvertiser,aswefamiliarwithMercedes-Benzads;Thirdly,advertisementshelpconsumersbuildupstyleofconsumptionwhichjustaswhatColgatetoothtoothpastedoes;Finally,advertisementshelpconsumershavebetterunderstandingontrend

3、sofconsumptionwhichlikeBYDHybridadvertisementsdone.Advertisementscaneducateconsumerrelevantknowledge2)ForAdvertiserOntheotherhand,advertisementisgoodfriendtoadvertiser.Advertisementsdeliverproductinformationtocustomer,dependsonhow,whereandwhenthatcompanywantto;Advertisementsdevelopinterest

4、ofcustomertoproduct,attractthemtakeoutmoney;Advertisementshelpadvertisertoestablishastrongcompetitiveadvantagebyincreasingbrandawarenessandpreference;Advertisementscanmaintainandincreasecustomerloyalty;PartTwoSituationalDialoguesDialogue1expenses[ik'spens]n.费用deliveryexpense送货费；运输费prepaid

5、expense预付费用travelingexpense差旅费；旅游消费runningexpense经营费用；日常费用He'sboughtabigTVatvastexpensesothateveryonecanseeproperly.他花了很多钱买了台大电视，这样人人都可以看清楚了。workout制定出Negotiatorsareduetomeetlatertodaytoworkoutacompromise.谈判者们预定在今天晚些时候会面以找到一个折中的办法。StudentsworkedoutabettermethodoflearningEnglish.学生们找到了一种更好的学习英

6、语的方法。inreturn作为回报；作为…的报酬Hewasmotivatedbylove,andexpectednothinginreturn.他是出自爱心，并不指望得到任何回报。Dosomethingforsomebodywithoutexpectinganythinginreturn.为某人做点什么事情，不期望获得任何回报。PartTwoSituationalDialoguesDialogue2agency['eɪdʒ(ə)nsɪ]n.公司travelagency旅行社Advertisingagency广告公司shippingagency船务代理；航运公司Therelie

7、fagencydistributedfoodamongthepoor.救援机构在穷人中分发食物。client['klaiənt]n.客户Theclientlefthisvisitingcardonhisdesk.客户将自己的名片留在他的桌上。Inthispattern,theclientneedsaserviceandmakesarequestforit.在这个模式中，客户需要一个服务并要为它设置一个请求。budget['bʌdʒɪt]n.预算Militarybudget国防预算