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ID:49823342
大小:3.54 MB
页数:37页
时间:2020-03-05
《桂林大公馆酒店营销策略的研究.pdf》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、广西师范大学经济管理学院毕业论文(设计)Thesistopic:ResearchonhotelmarketingstrategyofGra打dBravoHotelGuilin'GraduateStudentsName:WuDaThesisAdviser:YangHongmanMaor:MasterofBusinessAdministrationjResearchDirection:MarketingandLoRisticsmanagementGrade:2013Abstract
2、Fromtheearof2013tourismhaveraiddevelome打twiththey,ppsupportofthenationalpolicy.SomescholarspredictthatChinawillbecometheworldtourismowerin2020.Butasanimtantartoftourismpporp<industry,becauseofintensecompetitionandtheissuedofEight^T
3、erms,thedevelopmentofhotelindustryhasbeenstruggled.Manyveteransofhoteli打dustrybelievethathotelindustrysufferinagreatimpactinthecurrentspecialperiod.Theyonlychoosetherightmarket!打strategycanlettheenterrisesurvivalandachievesteadgp,yento
4、raterratodevelop阳flong.I打order阳akeclearthesubjectthattherightwayforthehotelmarketingstrategy,Imadeananalysisina<'f-ivestarstandardluxuryvacationinghotelGrandBravoHotelinGuilinandobtainedthefinalconclusionthatallthehotelshouldbase,
5、ontheirow打conditionsandcontinuethediversifiedmarketingstrategy,ThisCO打elusionaimstoleteverybodyknowhowtochooseamarketin呂strateandwhichmarke打makeachveasteadgy,tingstrategycathehotelieyinterestascend.'ThisthesisisentitledwithResearchonho
6、telmarketing>strategyofGrandBravoHotelGuilin.Itisamarketingstrategyofhotelindustrytakealuxuryhotelasanexample.Thisthesisisdividedintofiveparts.Thefirstpartistheintroductionthatfocusondiscussingandmakinclearwhatthebackgroundaimsandm
7、ea打inofthisthesisg,,gare.Andwithwhatmethodtoresearchontheexample.Thesecondpartmakeaclassificationofthehotelindustryinmarketingstrategy.Thepurposeistomakethereaderhaveafurtherundersta打dthemeaningofhotelmarketingstrategy,therootof
8、makingrightmarketingstr
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