教案Establishing Business Relations.doc

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1、InternationalBusinessCorrespondence外贸函电课程教案课题：BasisofBusinessCorrespondence课时：周次：授课日期：地点：授课方式及手段：Lecturing,Task-basedapproach,Questioning,Discussion…教学目标：Afterstudyingthispart,thestudentsareableto:1.Tolearnwaysofestablishingandpromotingbusinessrelations.2.Topracticewritinglettersofestablishingand

2、promotingbusinessrelations.3.Tolearnusefulexpressionsonestablishingandpromotingbusinessrelations.教学重难点：1.Topracticewritinglettersofestablishingandpromotingbusinessrelations.2.Tolearnusefulexpressionsonestablishingandpromotingbusinessrelations.教学过程与内容：Steponewarm-upRaisethefollowingquestions:1.Ify

3、ouwanttodobusinesswithamerchantabroad,howcanyouapproachthem?2.Ifyouwanttosecureallthenecessaryinformationaboutanewcustomer,howcanyoudo?3.Ifyouwanttowritetoamerchantabroad,howcanyouwrite?SteptwoPresentation&Explanation▆Merchantsabroadmaybeapproachedthroughsomethefollowingchannels:(课本上)◆communicati

4、oninwriting信函的联系◆attendanceattheexportcommoditiestradefairs.出席出口商品交易会◆contactatexhibitionsheldathomeorabroad在国内外举办的展览会上联系◆mutualvisitsbytradedelegationsandgroup.贸易代表团的互访Ofallthesechannels,thefirstoneisthemostconstantlyusedinbusinessactivities.▆Bywhatmeanscanawriterofbusinessletterssecure(寻求)allth

5、enecessaryinformationaboutanewcustomer?Hemaydosobyreferringto（向某人去了解/咨询）orwiththehelpof（求助于）：(课本上)◆Internet;甘妙编写第8页InternationalBusinessCorrespondence◆thebanks◆theperiodicals（刊物）◆theadvertisementsinnewspapers◆theintroductionfromhisbusinessconnections(商业客户的介绍)◆themarketinvestigations(市场调查)◆theComm

6、ercialCounselor’sOffice(商务参赞处)◆thechambersofcommercebothathomeandabroad.（国内外的商会）◆enquiriesreceivedfromthemerchantsabroad.（国外商家的询盘）◆self-introductionbymerchantthemselves（国外商人的自我介绍）▆Aletterforestablishmentofbusinessrelationsmayincludethefollowingpoints:(课本上)◆thesourceofyourinformation;(Explainhowyo

7、ugothisnameandaddress)◆Yourintention;(tellhimthatyoudesiretoestablishbusinessrelationswithhim)◆Statebrieflyandclearlyyourbusinessscopeandalsoyourbranchesandliaisonoffices,ifany;(self-introduction)◆Tellhimsomethingabout