unit 2 establishing business relations

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1、Toestablishbusinessrelationswithprospectivedealersisoneofthevitallyimportantmeasureseitherforanewlyestablishedfirmoranoldonethatwishestoenlargeitsbusinessscopeandturnover.Nocustomers,nobusiness.UnitTwoEstablishingBusinessRelationsWHY?HOW?BanksCommercialCounsellor’

2、sOfficeChambersofCommerceinforeigncountriesTradeDirectoryAdvertisementsAttendanceattradefairsandexhibitionsheldathomeandabroadMutualvisitsbytradedelegationsandgroupsWebsMerchantsmaybeapproachedthroughthefollowingchannels:WritingStepswhereyougettheinformationaboutt

3、hepersonorcompanytowhomyouarewritingtheletter;yourintentionforexportorimport;abriefintroductiontoyourbusinessscope,experienceandproducts;thereferenceastoyourfirm’screditstanding;expectationforcooperationandanearlyreply.Aletteraimingatestablishingbusinessrelationsu

4、suallyconsistsoffollowingsteps:Self-introductionletter-writingstatethereasonsofyourletterstateyourpurposeofyourlettermakeabriefself-introductiongivetherecipientanincentivetoreplySpecimenLetter2-1DearSirsWithreferencetoyourletterofDecember2,1999,wearegladtolearntha

5、tyouwishtoenterintotraderelationswiththiscorporationinthelineofcannedgoods.Incompliancewithyourrequest,wearesendingyoubyairacataloguetogetherwitharangeofpamphletsforyourreference.Ifanyoftheitemslistedinthecataloguemeetsyourinterest,pleaseletushaveyourspecificenqui

6、ry,andourquotationwillbeforwardedwithoutdelay.Inthemeantime,yourarerequestedtofurnishuswiththenameofyourbankpriortotheconclusionofthefirsttransactionbetweenus.YourssincerelyManagerLanguagePoints1.Cannedgoods:preservedincan:preservedbybeingsealedintoanairtightmetal

7、container罐头Canning, process of preservingfoodbyheatingandsealingitinairtightcontainers.Theprocesswasinvented(1809)byNicolasAppert,aFrenchconfectioner.IntheAppertprocess,thefoodwascookedinopenkettlesandplacedinglassjars,whichweresealedbycorkswiredinplace.Thejarswer

8、ethenheatedbysubmersioninboilingwater.CommercialcanningwasintroducedintotheUnitedStatesin1821bytheWilliamUnderwoodCompanyofBoston.Home-CannedFoodsFruits