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ID:49628826
大小:7.30 MB
页数:615页
时间:2020-02-26
《外贸英语函电电子教案.ppt》由会员上传分享,免费在线阅读,更多相关内容在教育资源-天天文库。
1、外贸英语函电主编王丽UnitOneIntroductiontoBusiness LettersUnitTwoEstablishingBusinessRelationsUnitThreeInquiriesUnitFourOffers&QuotationsUnitFiveFirmOffersUnitSixNon-firmOffersUnitSevenCounter-offersUnitEightPlacing&ConfirminganOrderUnitNineDeclininganOrderUnitTenPl
2、acingRepeatOrdersUnitElevenTermsofPayment下一页外贸英语函电UnitTwelveUrgingEstablishmentofL/CUnitThirteenL/CAmendment&ExtensionUnitFourteenShipmentUnitFifteenPacking&ShippingMarksUnitSixteenInsuranceUnitSeventeenMakingaClaimUnitEighteenAcceptanceofaClaimUnitNinete
3、enReplacingMerchandiseUnitTwentyProcessing&AssemblingTradeUnitTwenty-oneCompensationTrade上一页主编王丽FunctionsofBusinessLettersUnitOneIntroductiontoBusiness Letters(商务信函概论)toinform,whichreferstoconveyingthevastamountofinformationneededtoday-to-dayoperationsoft
4、hebusiness;toinfluence,whichmeansthatmessagesincludedinabusinesslettershouldalsoinfluencethereader’sattitudesandfunctions.CriteriaforBusinessLettersA.COURTESYInourletters,weshouldalwayskeepinmindthepersonwearewritingto,seethingsfromhisangle,visualizehimin
5、hissurroundings,seehisproblemsanddifficultiesandexpressideasintermsofhisexperience.B.CORRECTNESSCorrectgrammar,punctuationandspellingarebasicrequirementsforbusinessletterwriting.Also,weshouldchoosethecorrectleveloflanguageanduseaccurateinformationanddatai
6、nourletters.UnitOneIntroductiontoBusiness Letters(商务信函概论)CriteriaforBusinessLettersC.CLARITYWeshouldfirstidentifywhatwewanttoexpressandthenexpresstheideainplain,simplewordsandformats.D.COMPLETENESSOurlettersshouldincludeallthenecessaryinformationanddata.E
7、.CONCISENESSWeshouldwriteinthefewestpossiblewordswithoutsacrificingcompletenessandcourtesy.F.CONCRETENESSOurwritingshouldbevivid,specificanddefinite.UnitOneIntroductiontoBusiness Letters(商务信函概论)TheGeneralProceduresforBusinessLetterWriting:1.Determineourpu
8、rposeofwritingacertainletter.2.Identifywhothereadersare.3.Organizethemessage,whichistobecontainedintheletter.4.Writeadraft.5.Polishthewriting.UnitOneIntroductiontoBusiness Letters(商务信函概论)ElementsofBusinessLettersand
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