修改版外贸英语函电电子教案概要1

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1、外贸英语函电UnitOneIntroductiontoBusiness LettersUnitTwoEstablishingBusinessRelationsUnitThreeInquiriesUnitFourOffers&QuotationsUnitFiveFirmOffersUnitSixNon-firmOffersUnitSevenCounter-offersUnitEightPlacing&ConfirminganOrderUnitNineTermsofPayment下一页外贸英语函电UnitT

2、enUrgingEstablishmentofL/CUnitElevenL/CAmendment&ExtensionUnitTwelveShipmentUnitThirteenInsuranceUnitFourteenConclusionofBusiness上一页FunctionsofBusinessLettersUnitOneIntroductiontoBusiness Letters(商务信函概论)toinform,whichreferstoconveyingthevastamountofinfor

3、mationneededtoday-to-dayoperationsofthebusiness;toinfluence,whichmeansthatmessagesincludedinabusinesslettershouldalsoinfluencethereader’sattitudesandfunctions.CriteriaforBusinessLettersA.COURTESYInourletters,weshouldalwayskeepinmindthepersonwearewritingt

4、o,seethingsfromhisangle,visualizehiminhissurroundings,seehisproblemsanddifficultiesandexpressideasintermsofhisexperience.B.CORRECTNESSCorrectgrammar,punctuationandspellingarebasicrequirementsforbusinessletterwriting.Also,weshouldchoosethecorrectlevelofla

5、nguageanduseaccurateinformationanddatainourletters.UnitOneIntroductiontoBusiness Letters(商务信函概论)CriteriaforBusinessLettersC.CLARITYWeshouldfirstidentifywhatwewanttoexpressandthenexpresstheideainplain,simplewordsandformats.D.COMPLETENESSOurlettersshouldin

6、cludeallthenecessaryinformationanddata.E.CONCISENESSWeshouldwriteinthefewestpossiblewordswithoutsacrificingcompletenessandcourtesy.F.CONCRETENESSOurwritingshouldbevivid,specificanddefinite.G.CONSIDERATIONThelettersyousendoutmustcreateagoodimpresson.UnitO

7、neIntroductiontoBusiness Letters(商务信函概论)TheGeneralProceduresforBusinessLetterWriting:1.Determineourpurposeofwritingacertainletter.2.Identifywhothereadersare.3.Organizethemessage,whichistobecontainedintheletter.4.Writeadraft.5.Polishthewriting.UnitOneIntr

8、oductiontoBusiness Letters(商务信函概论)ElementsofBusinessLettersandTheirPositionsintheLetter:UnitOneIntroductiontoBusiness Letters(商务信函概论)LetterheadReferenceNumberDateInsideAddressParticularAddressorAttentionLineSalutationSubje