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ID:19252198
大小:2.60 MB
页数:482页
时间:2018-09-30
《修改版外贸英语函电电子教案概要1》由会员上传分享,免费在线阅读,更多相关内容在教育资源-天天文库。
1、外贸英语函电UnitOneIntroductiontoBusiness LettersUnitTwoEstablishingBusinessRelationsUnitThreeInquiriesUnitFourOffers&QuotationsUnitFiveFirmOffersUnitSixNon-firmOffersUnitSevenCounter-offersUnitEightPlacing&ConfirminganOrderUnitNineTermsofPayment下一页外贸英语函电UnitT
2、enUrgingEstablishmentofL/CUnitElevenL/CAmendment&ExtensionUnitTwelveShipmentUnitThirteenInsuranceUnitFourteenConclusionofBusiness上一页FunctionsofBusinessLettersUnitOneIntroductiontoBusiness Letters(商务信函概论)toinform,whichreferstoconveyingthevastamountofinfor
3、mationneededtoday-to-dayoperationsofthebusiness;toinfluence,whichmeansthatmessagesincludedinabusinesslettershouldalsoinfluencethereader’sattitudesandfunctions.CriteriaforBusinessLettersA.COURTESYInourletters,weshouldalwayskeepinmindthepersonwearewritingt
4、o,seethingsfromhisangle,visualizehiminhissurroundings,seehisproblemsanddifficultiesandexpressideasintermsofhisexperience.B.CORRECTNESSCorrectgrammar,punctuationandspellingarebasicrequirementsforbusinessletterwriting.Also,weshouldchoosethecorrectlevelofla
5、nguageanduseaccurateinformationanddatainourletters.UnitOneIntroductiontoBusiness Letters(商务信函概论)CriteriaforBusinessLettersC.CLARITYWeshouldfirstidentifywhatwewanttoexpressandthenexpresstheideainplain,simplewordsandformats.D.COMPLETENESSOurlettersshouldin
6、cludeallthenecessaryinformationanddata.E.CONCISENESSWeshouldwriteinthefewestpossiblewordswithoutsacrificingcompletenessandcourtesy.F.CONCRETENESSOurwritingshouldbevivid,specificanddefinite.G.CONSIDERATIONThelettersyousendoutmustcreateagoodimpresson.UnitO
7、neIntroductiontoBusiness Letters(商务信函概论)TheGeneralProceduresforBusinessLetterWriting:1.Determineourpurposeofwritingacertainletter.2.Identifywhothereadersare.3.Organizethemessage,whichistobecontainedintheletter.4.Writeadraft.5.Polishthewriting.UnitOneIntr
8、oductiontoBusiness Letters(商务信函概论)ElementsofBusinessLettersandTheirPositionsintheLetter:UnitOneIntroductiontoBusiness Letters(商务信函概论)LetterheadReferenceNumberDateInsideAddressParticularAddressorAttentionLineSalutationSubje
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