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1、TeachingCourseware:NewBusinessEnglish IntensiveReadingBookOneA1NewBusinessEnglish IntensiveReadingBookOneA新编商务英语精读第一册全国商务英语研究会推荐教材21EssentialsofBusiness2Marketing3Career4JobsandOccupations5EatingHabits3NewBusinessEnglishIntensiveReadingBookOneAPicture--WordAssociati
2、ngGameUnitOneUnitTwoUnitThreeUnitFourUnitFiveUnitOneEssentialsofBusinessUnitTwoMarketingUnitThreeCareerUnitFourJobsandOccupationsUnitFiveEatingHabits4UnitOne---ReadingITheNatureofBusinessWarm--upTextTranslationNotesNewWordsExamplesExercisesExtendedActivities5TextThe
3、NatureofBusiness1.Businessisthehumanactivityrelatedtomaterialthings.Itisnecessaryforcivilization.Itisfoundinallsocieties,eventhesimplestones.Businessmayincludetheproductionofgoods:Makingairplanes,buildingbuildings,andconstructingpaperboxesareexamplesofproduction.Itc
4、analsoprovidethefinancingfortheseactivities.Lendingmoney,tradingstocksandbonds,andsellinginsurancepoliciesrelatetothesecuringofcapitalforbusinessactivities.Otherformsofbusinessincludemerchandising,whichisthesellingofproducts,andprovidingvariousservices,suchasaccount
5、ing,distributing,andrepairs.Business,then,istheactivityofproducinganddistributinggoodsandservices.62.Inourstudyofbusiness,itisnecessarytounderstandthefourbasicfactorsofproduction.Thesefourfactorsareland,labor,capital,andentrepreneurship.Whatismeantbythesefourterms?3
6、.Inordertoproducethings,itisnecessarytouseland.Here,thetermlandisusedinthemostgeneralway.Itrefersnotonlytoapieceofrealestatewherewemightbuildafactory,butitalsomeansalltherawmaterialsusedforproduction.Someoftheserawmaterialsarefoundontheearth’ssurface,suchastrees,whi
7、chyieldwoodforlumber.Otherrawmaterialsarefoundundertheearth’ssurfaceinminesandoilwells,andstillotherrawmaterialsmaybeextractedfromtheair.Alltherawmaterialsforproductioncomefromtheland,theair,andtheoceans.74.Laborreferstotheuseofmentalorphysicalworktoproducegoods.Mos
8、tlaborchangesrawmaterialsintofinishedproductsandthendistributesthesetobuyers.Inindustrializedcountries,laborisgenerallymorementalthanphysi
