自考国际商务英语ppt课件.ppt

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1、InternationalBusinessEnglishLesson4EconomicGlobalizationBusinessKnowledge(1)EconomicglobalizationasanobjectivetrendA.BasicfeatureB.Advantagesandnegativeimpacts(2)MultinationalcorporationsA.Organization-parentandaffiliatesB.Characteristicsa.Enormousinsizeb

2、.Widegeographicalspreadc.LongevityandrapidgrowthC.Need,goalsandrolesa.Profitb.Securityc.Asvehiclesforcross-bordertransferresourcesD.Fourtypesa.Multi-domesticcorporationb.Globalcorporationc.Transnationalcorporationd.WorldcompanyTradeTerms1.Shareholders股东2.

3、Economicglobalization经济全球化3.Boardofdirectors董事会4.Inputs投入5.Economicenvironment经济环境6.ParentMNCheadquarter跨国公司母公司，总部7.AffiliateMNC子公司，分支机构，附属机构8.Branchcompany分公司9.Subsidiarycompany子公司10.Day-to-dayrunning日常管理11.MNC跨国公司:Multinationalcorporation,aremadeupofvas

4、tnumbersofforeignsubsidiaries,companiesinwhichover50percentisownedbytheparentcompany.12.Homecounty母国:Thecountrywheretheheadquarteroftheinvestorislocated.13.Hostcountry东道国:Thehostcountryisaforeigncountrywheretheinvestoroperates.14.MNE跨国企业:Multinationalente

5、rprise:Atypicalmultinationalenterpriseshallbedefinedasabusinessorganizationwhichowns(whetherwhollyorpartly),controlsandmanagesassets,oftenincludingproductiveresources,inmorethanonecountry,throughitsmembercompaniesincorporatedseparatelyineachofthesecountri

6、es.Eachmembercompanyisknownasamultinationalcorporation.15.Economiesofscale规模经济Increaseandgrowth数量的增多和规模的增大Revenueadjustedforinflation（除去通货膨胀后的）实际收入Economicglobalizationisgivingnewimpetusandprovidingopportunitiestoworldeconomicdevelopmentandmeanwhilemaking

7、thevariouseconomiesmoreandmoreinterdependent.Amultinationalenterpriseisabusinessorganizationthatowns(whetherwhollyorpartly),controlsandmanagesassetsinmorethanonecountry.Whilemanypeopleareacclaimingthebenefitsbroughtaboutbyeconomicglobalization,thereareals

8、oloudvicesofopposition.ThetransferoftheIntra-MNEtransactionsconstitutesaverysignificantproportionoftotalinternationaltrade.Althoughtheday-do-dayrunningofcorporateoperationmaybedecentralizedtotheaffiliateMNCs,themajo