国际商务英语第2章.ppt

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1、Chapter2BusinessWritingandEnvelopeAddressingLearningObjectives:Understandthelanguagecharacteristicsofbusinesswriting.Masterthestylesofbusinessletters.Getfamiliarwiththeletterbodywriting.Learnthewaysofdesigningtheenvelopeaddressing.2Ⅰ.TheLanguageCharacteristicsofBusines

2、sWritingInordertowriteoutperfectbusinesslettersattentionmustbepaidtothefollowinglanguagecharacteristics:1.CourtesyandconsiderationTrytoavoidirritatingandoffensivestatements.Toansweraletterpromptlyisalsoakindofcourtesy.Itisdiscourteoustokeepyourcorrespondentwaitingforan

3、answer.Ifyoucannotdealpromptlywithaletterseekinginformation,writeandexplaintoyourcustomerwhyandtellhimwhenyouwillwriteordealwiththematter.Courtesyconsistsofnotonlyusingpolitephrasesandsentences,butalsoofshowingconsiderationforyourcorrespondent.Thisqualityenablesyoutore

4、fusetoperformafavorwithoutkillingthefriendlyrelationsbetweenyoutwo,andtorefuseacustomer’srequestfordiscountwithoutcreatingdetrimenttothefuturebusiness.Itisnecessarytoplanthebestwayforpresentingyourmessage,yourrequest,yourdesire,andetc.32.ClarityandconcisenessThesenderm

5、ustexpressthemeaningclearlybyusingthesimplestsentencesandfewestwordssothatthereceiverwillunderstanditwell.Shortsentenceissimplertowriteandeasiertounderstand.Butasuccessionofshortsentenceswillresultinjerkyeffectandprovidingamixtureofsentencesofdifferentlengthswillbepref

6、erable.43.CompletenessandconcretenessAllthenecessaryinformationshouldbeincludedinabusinessletter.Tryyourbestnottouseanypostscriptsinabusinessletter.Yourmessageshouldbemadecompleteandconcreteintheletterbody.54.PrecisenessandcorrectnessInbusinesscorrespondence,itisnecess

7、arytouseexpressionswithprecisemeanings.Forexample,whenyouacknowledgealetter,refertoitbydate,subjectandreferencenumberandwhenyourefertoadate,mentionthemonthbyfullname,avoidusingabbreviationsandallnumberform.Youmustknowthatstandardlanguage,properstatements,accuratefigure

8、sareneededinabusinessletter.Beforesigningabusinessletter,youmustcheckitfortheaccuracyofitscontentsandtestitssuitabili