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1、Chapter1BasicKnowledgeofBusinessLetterWritingLearningObjectives:Understandthestructureofabusinessletter.Knowtheimportanceofstandardizingthebusinessletterwriting.Learnthedesigningofanelegantletterhead,astandardizedinsideaddressandaswellasaperfectletterbody.
2、Masterthecorrectarrangementofvariouspartsofaletter.2Ⅰ.StructureofBusinessLettersThereare13partsoftheBusinessLetterasfollows：1.Letterhead2.ReferenceandDate3.InsideAddress4.AttentionLine5.Salutation6.SubjectLine7.Body(1)OpeningorIntroduction(2)Details(3)Resp
3、onseorAction(4)Close8.ComplimentaryClose9.Signature10.Initials11.Enclosure12.CarbonCopy13.Postscript3Ⅱ.TheWaysofUsingtheWritingPartsandTheirStandardizedDesigns1.LetterheadLetterheadincludesthesender’sname,postaladdress,postcode,telephonenumber,faxnumber,E-
4、mailaddress,etc.Usuallybigfirmsengageexpertstodesigntheirattractiveletterpaper,withtheirwell-balancedletterheads,sometimesevenwithtrademarkspre-printedonitinordertostrengthentheirfirms’impressionandenhancetheirfirms’prestige.Thebestwayistoprinttheletterhea
5、dintheup-center,becausetheletterheadprintedintheup-centerwillofferawellbalancedappearancetoothers,andusingdifferentformsandsizesofbothEnglishalphabetsandChinesecharacterswillespeciallyshowaverysmartandwonderfuldesignoftheletterhead.42.ReferenceandDateInbus
6、inesscorrespondence,referencewillbegivenbyafirmtoanother.Referencemayincludeafilenumber,departmentalcode,ortheinitialsofthesigner,followedbythatofthetypistoftheletter.Theyaremarkedas“OurRef:***”and“YourRef:***”toavoidconfusion.Example(1)YourRef:JVD/ZHOurRe
7、f:WDC/LFExample(2)OurRef:SEL/SYYourRef:No.145/170Thedateshouldbetypedinfullandnotbeabbreviated.The-th,-st,-ndand-rdthatfollowthedaymaybeomittedsuchas:“6June”for“6thJune”,“May1”for“May1st”.Don’tusetheall-numberform.TheAmericanpracticeistowritethedateintheor
8、derofmonth,dayandyearas3/8/2005or03/8/2005,buttheEnglishpracticeiswrittenintheorderofday,monthandyear,as8/3/2005or8/03/2005.Sousingall-numberformtoexpressthedatewillmaketheletterdatethrownintoconfusion.53.Ins
