国际商务英语第13章

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1、Chapter13E-mail,Fax,E-commerceandEDILearningObjectives:LearnhowtowriteandsendanE-mail.Masterthewayofwritingandsendingafax.KnowwhatisE-commerceandwhatisEDIandknowtheirfuturedevelopment.2Ⅰ.E-mail1.TheconceptofanE-mailThefullnameofE-mailis“Electronicmail”.Th

2、eChinesetranslationofitis“电子邮件”or“电邮”forshortanditstrivialnameis伊妹儿(Esister).Thecomingoutoftheinternetsince1990shasbroughtpeopleintotheincreasingusageoftheE-mailsystemtotransmitinformation,resultinginthegradualformationofanopapersociety.E-mailhasbeenpromo

3、tingthedevelopmentofE-commerceandthedevelopmentsofE-commerceandinternethavethusbeenimpellingtheleapsandboundsoftheE-mails.E-mailhaschangedthemodelsofbusinessoperatingandofficeworkingoftheenterprises,andaswellhastransformedthefinancialactivitiesandpurchasi

4、ngmodels.ThecommunicatingpatternofE-mailisbothfastandcheapandisnowobtainingitsglobalizationandpopularizationtoaincreasinglywidenedextent.32.E-mailAddressFrom(Thesender’sE-mailaddress)To(Thereceiver’sE-mailaddress)CC(thereceiver’sE-mailaddress)BCC(blindcop

5、y)(Thereceiver’sE-mailaddress)Date(Thehour,dayandmonthautomaticallyshowedontheE-mail.)TheE-mailaddressofthereceiveristobewritteninthecolumnof“To”ortobeselectedfromtheE-mailAddressBook.Thereceiver’saddressiscomposedofthreeparts:Thereceiver’sname+@(atsign)+

6、thehostnameconnectedwiththeinternetThepartsofthereceiver’snamearecomposedofthefirstname(withallofthelettersorsomeoftheletters)+thelastname(withthefirsttwolettersoronlythefirstletter).42.E-mailAddressForexample:mingzh@xianelectric.com——Thisiscomposedof3par

7、tsdividedby“.”(=dot),fromtherighttotheleft:.com——one–leveldomainname.xianelectric——thecompany’sname(XianElectricCo.).Itisthetwo-leveldomainname.ming——thenameoftheindividualperson.(ItistheChinesephoneticalphabetof“明”).zh——Thefirstandsecondletterofthename“z

8、heng”.Butsometimes“zhengming”isusedasthereceiver’sname.AllthelettersarewrittenoutaccordingtotheChinesephoneticalphabet,butsometimesbothofthefirstletterofthetwophonemesinthefirstnameandlastnameareallwrittenoutas“zhen