外贸函电-代理.ppt

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1、InternationalBusinessandTradeCorrespondencesUnitElevenAgencyObjectives:Studentsdevelopspeaking,reading,writingskills.Studentsdevelopteamworkskills.Studentsdevelopcompetenceinanalyzing.Studentsdevelopcompetenceinquestioningandinsolvingtheproblems.Studentsdevelopco

2、mpetenceinstudyingofcases.Studentsdevelopcompetenceinwritinglettersofestablishingagencybusinessrelations.Step1:Casestudy:WritingTaskCase1请根据上述背景资料，以史密斯贸易公司业务员的名义，给永通纺织贸易有限公司公司去函，表达与之建立独家商务代理业务关系的热切愿望。Case2：请根据上述信息为背景，以法耶兹（Fayez）贸易公司名义，给浙江越红进出口公司贸易去函，表达与之建立独家商务代理业

3、务关系的热切愿望。Step2、WritingGuide1、什么是商务代理，为什么要建立商务代理关系？2、怎样选择代理商？3、根据上述情况，怎样写建交函？（写作技巧）Step3、ReferenceE-mailsSteps4:Setguidelinesfortimeandproceduresfortheprojectappropriatetostudents’abilitylevel.Studentsbrainstormpossibleresourcesforbackgroundinformation.Dividethecl

4、assintogroups.Givegroups2case-studiesformanagingthetask.Encouragestudentstodesignquestionswhichcoverasmanyaspectsofinsurancecoveringaccordingtothebackgroundand2cases.Encouragestudentstodothegroupworkandtoworkoutaletterofinsurancecoveringaccordingtothebackgroundin

5、formationin2cases.Theteacherchoosestocheckoneoftheirgroupwork,pointsoutthemistakesthatstudentsmadeintheletter,tellthemwhatpossibleerrorsthatwouldbeoccurintheirwriting.Steps5:Samplequestions:1;Whatisagency?2：Whyagencybusinessrelationestablishmentisimportanttointer

6、nationaltrade?3:Whenanagentisbeingselected,whatqualificationsshouldbeconsidered?4：Whatisthebasicwaytoobtaintheinformationonfinancialstandingorthecreditofbusinessindividualstobedealtwith?5：Whatdetailsshouldbeattendedwhenyouaredraftinganagreementofagency?Steps6:La

7、nguagePointsintheTest:Casestudy:1.agency2.establish3.handle4.reputation5.confident6.representative7.negotiate8.cooperation9.extend10.referenceSteps6:LanguagePointsintheTest:Casestudy:9：Ifthedamageorlossoftheconsignment,whichhasbeeninsured,occursduringtheperiodof

8、transportationanddischarge,theinsuredwillcertainlylodgeaclaimaskingforindemnityfromtheinsurer.(p3Sen:1)10：submitSteps7:TheModelforBusinessRelationEstablishingL