衡量企业的社会责任成效外文翻译

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1、本科毕业论文（设计）外文翻译原文：MeasuringtheeffectivenessofCorporateSocialResponsibilityYou'reaPRcounselor,andyourorganizationhasembarkedonaCorporateSocialResponsibility(CSR)efforttoimproveliteracyinacommunitywhereyouoperatemanufacturingfacilities.Afterayearofsinkingresourcesintotheeffort,youfindthatmostcommunitym

2、embersstillseemtobeunawareofit.Andtheliteracyprogramisn'tevenapartoftheconversationwhenyourorganizationismentionedinthelocalmediaoratcitycouncilmeetings.Now,duetotheapparentlackofawarenessabouttheprogramandthehighcostofmaintenance,managementisquestioningwhetheritshouldcontinue.RealizingvalueToday,mo

3、reorganizationsrecognizetheimportanceofpracticingCSR.Genuinesocialresponsibilityfocusesonhowtheorganizationbenefitssociety.CSRcanhelpprovidesolutionstosocialproblems,buildhealthiereconomiesandmaintainsustainableenvironments.ButCSRisalsoprovingtobenefitcompanies.Themostcommonlyidentifiedcorporateadva

4、ntagesincludemaintainingandimprovingreputationorbrandimage,governmentrelations,branddifferentiation,customerloyaltyandemployeerecruitmentandretention.“Thereisamind-shiftgoingonregardingCSR.Companiesaremovingfromregardingitasa'nice-to-do'toviewingitasawaytocreatevalueforbusiness,”saysChrisPinney,dire

5、ctorofresearchandpolicyattheCenterforCorporateCitizenship,CarrollSchoolofManagementatBostonCollege.A2009McKinseyStudyconductedincooperationwiththeBostonCollegeCenterforCorporateCitizenshipfoundthatthemajorityofCFOsandinvestmentprofessionalssurveyedagreethatrespondentsenvironmental,socialandgovernanc

6、eactionscreatevalueforshareholdersinnormaleconomicdines.Therespondentsalsobelievethatthetwomostimportantwaysthattheseeffortscreatevaluearebymaintainingagoodcorporatereputationorbrandequityandbyattracting,motivatingandretainingtalentedemployees.Torealizethesebenefits,however,acompany'sCSReffortsmustb

7、erecognized,understoodandacceptedbythestakeholderswhogivecompaniesthefranchise(orcommunityconsent)todobusiness.Oneoften-overlookedaspectofCSRistheimportanceofmeasuringthoseeffortstoevaluateiftheyarema