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1、本科毕业论文（设计）外文翻译原文：MeasuringtheeffectivenessofCorporateSocialResponsibilityYou'reaPRcounselor,andyourorganizationhasembarkedonaCorporateSocialResponsibility(CSR)efforttoimproveliteracyinacommunitywhereyouoperatemanufacturingfacilities.Afterayearofsinkingresourcesintothee
2、ffort,youfindthatmostcommunitymembersstillseemtobeunawareofit.Andtheliteracyprogramisn'tevenapartoftheconversationwhenyourorganizationismentionedinthelocalmediaoratcitycouncilmeetings.Now,duetotheapparentlackofawarenessabouttheprogramandthehighcostofmaintenance,managem
3、entisquestioningwhetheritshouldcontinue.RealizingvalueToday,moreorganizationsrecognizetheimportanceofpracticingCSR.Genuinesocialresponsibilityfocusesonhowtheorganizationbenefitssociety.CSRcanhelpprovidesolutionstosocialproblems,buildhealthiereconomiesandmaintainsustain
4、ableenvironments.ButCSRisalsoprovingtobenefitcompanies.Themostcommonlyidentifiedcorporateadvantagesincludemaintainingandimprovingreputationorbrandimage,governmentrelations,branddifferentiation,customerloyaltyandemployeerecruitmentandretention.“Thereisamind-shiftgoingon
5、regardingCSR.Companiesaremovingfromregardingitasa'nice-to-do'toviewingitasawaytocreatevalueforbusiness,”saysChrisPinney,directorofresearchandpolicyattheCenterforCorporateCitizenship,CarrollSchoolofManagementatBostonCollege.A2009McKinseyStudyconductedincooperationwithth
6、eBostonCollegeCenterforCorporateCitizenshipfoundthatthemajorityofCFOsandinvestmentprofessionalssurveyedagreethatrespondentsenvironmental,socialandgovernanceactionscreatevalueforshareholdersinnormaleconomicdines.Therespondentsalsobelievethatthetwomostimportantwaysthatth
7、eseeffortscreatevaluearebymaintainingagoodcorporatereputationorbrandequityandbyattracting,motivatingandretainingtalentedemployees.Torealizethesebenefits,however,acompany'sCSReffortsmustberecognized,understoodandacceptedbythestakeholderswhogivecompaniesthefranchise(orco
8、mmunityconsent)todobusiness.Oneoften-overlookedaspectofCSRistheimportanceofmeasuringthoseeffortstoevaluateiftheyarema
