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1、本科毕业论文（设计）外文翻译原文：MeasuringtheeffectivenessofCorporateSocialResponsibilityYou'reaPRcounselor,andyourorganizationhasembarkedonaCorporateSocialResponsibility(CSR)efforttoimproveliteracyinacommunitywhereyouoperatemanufacturingfacilities.Afterayearofsinkingresourcesintotheeffort,yo
2、ufindthatmostcommunitymembersstillseemtobeunawareofit.Andtheliteracyprogramisn'tevenapartoftheconversationwhenyourorganizationismentionedinthelocalmediaoratcitycouncilmeetings.Now,duetotheapparentlackofawarenessabouttheprogramandthehighcostofmaintenance,managementisquestioning
3、whetheritshouldcontinue.RealizingvalueToday,moreorganizationsrecognizetheimportanceofpracticingCSR.Genuinesocialresponsibilityfocusesonhowtheorganizationbenefitssociety.CSRcanhelpprovidesolutionstosocialproblems,buildhealthiereconomiesandmaintainsustainableenvironments.ButCSRi
4、salsoprovingtobenefitcompanies.Themostcommonlyidentifiedcorporateadvantagesincludemaintainingandimprovingreputationorbrandimage,governmentrelations,branddifferentiation,customerloyaltyandemployeerecruitmentandretention.“Thereisamind-shiftgoingonregardingCSR.Companiesaremovingf
5、romregardingitasa'nice-to-do'toviewingitasawaytocreatevalueforbusiness,”saysChrisPinney,directorofresearchandpolicyattheCenterforCorporateCitizenship,CarrollSchoolofManagementatBostonCollege.A2009McKinseyStudyconductedincooperationwiththeBostonCollegeCenterforCorporateCitizens
6、hipfoundthatthemajorityofCFOsandinvestmentprofessionalssurveyedagreethatrespondentsenvironmental,socialandgovernanceactionscreatevalueforshareholdersinnormaleconomicdines.Therespondentsalsobelievethatthetwomostimportantwaysthattheseeffortscreatevaluearebymaintainingagoodcorpor
7、atereputationorbrandequityandbyattracting,motivatingandretainingtalentedemployees.Torealizethesebenefits,however,acompany'sCSReffortsmustberecognized,understoodandacceptedbythestakeholderswhogivecompaniesthefranchise(orcommunityconsent)todobusiness.Oneoften-overlookedaspectofC
8、SRistheimportanceofmeasuringthoseeffortstoevaluateiftheyarema
