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1、StudiesofBrandNameTranslationFromEnglishtoChineseFromThePerspectiveofSkoposTheory目的论指导下的商标名英汉翻译ByChenXiaochiSupervisedbyProfessorPingHongSubmittedinPartialFulfillmentoftheRequirementsfortheDegreeofBachelorACKNOWLEDGEMENTSIwouldliketoexpressmygratitudetoallthosewhohelpedmeduringthewritingofthi
2、sthesis.Igratefullyacknowledgethehelpofmysupervisor,Mr.PingHong,whohasofferedmevaluablesuggestionsintheacademicstudies.Inthepreparationofthethesis,hehasspentmuchtimereadingthrougheachdraftandprovidedmewithinspiringadvice.Withouthispatientinstruction,insightfulcriticismandprofessionalguidance,
3、thecompletionofthisthesiswouldnothavebeenpossible.IalsooweaspecialdebtofgratitudetoalltheprofessorsinSchoolofInterpretingandTranslationStudies,fromwhosedevotedteachingandenlighteninglecturesIhavebenefitedalotandthusacademicallypreparedforthethesis.Finally,Iamindebtedtomyparentsfortheircontinu
4、oussupportandencouragement,andmyfriendsandmyfellowclassmateswhodevotedtheirhelpandtimeinlisteningtomeandhelpingmeworkoutmyproblemsduringthedifficultcourseofthethesis.ABSTRACTAsanessentialcomponentofcommodity,brandnameplaysanindispensableroleinfacilitatingtheproduct'sentryintothemarket.Brandna
5、metranslationisakindofpracticaltranslationwithahighcommercialvalue.FromtheperspectiveofSkopostheory,thispaperdiscussesbrandnametranslationfromEnglishtoChinese,withthehopeofshowingthatbrandnametranslationisaprocessundertheguidanceofSkopostheory.Throughplentyofcasestudies,functionsofbrandnamesa
6、reanalyzed,includingdistinctive,informative,andaestheticfunctions.Meanwhile,wecanseethatbrandnamesarestronglypurpose-oriented,andbrandnametranslationshouldalsoservetoachievethesamepurpose.Aswecanlearnfromthepaper,somefactorshaveimpactontheprocessofEnglishbrandnametranslationinalinguistic,cult
7、uralandaestheticway,whichmeanssomeconsiderationsshouldbetakenintothetranslation.TheaboveanalysisleadstotheconclusionthatSkopostheoryistheguidanceofbrandnametranslation,accordingtowhichtargetedtranslationstrategiesareadopted.KeyWords:Skoposthe
