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1、StudiesofBrandNameTranslationFromEnglishtoChineseFromThePerspectiveofSkoposTheory目的论指导下的商标名英汉翻译ByChenXiaochiSupervisedbyProfessorPingHongSubmittedinPartialFulfillmentoftheRequirementsfortheDegreeofBachelor17ACKNOWLEDGEMENTSIwouldliketoexpressmygratitudetoallthosewhohelpedmeduringthewritingof
2、thisthesis.Igratefullyacknowledgethehelpofmysupervisor,Mr.PingHong,whohasofferedmevaluablesuggestionsintheacademicstudies.Inthepreparationofthethesis,hehasspentmuchtimereadingthrougheachdraftandprovidedmewithinspiringadvice.Withouthispatientinstruction,insightfulcriticismandprofessionalguida
3、nce,thecompletionofthisthesiswouldnothavebeenpossible.IalsooweaspecialdebtofgratitudetoalltheprofessorsinSchoolofInterpretingandTranslationStudies,fromwhosedevotedteachingandenlighteninglecturesIhavebenefitedalotandthusacademicallypreparedforthethesis.Finally,Iamindebtedtomyparentsfortheirco
4、ntinuoussupportandencouragement,andmyfriendsandmyfellowclassmateswhodevotedtheirhelpandtimeinlisteningtomeandhelpingmeworkoutmyproblemsduringthedifficultcourseofthethesis.17ABSTRACTAsanessentialcomponentofcommodity,brandnameplaysanindispensableroleinfacilitatingtheproduct’sentryintothemarket
5、.Brandnametranslationisakindofpracticaltranslationwithahighcommercialvalue.FromtheperspectiveofSkopostheory,thispaperdiscussesbrandnametranslationfromEnglishtoChinese,withthehopeofshowingthatbrandnametranslationisaprocessundertheguidanceofSkopostheory.Throughplentyofcasestudies,functionsofbr
6、andnamesareanalyzed,includingdistinctive,informative,andaestheticfunctions.Meanwhile,wecanseethatbrandnamesarestronglypurpose-oriented,andbrandnametranslationshouldalsoservetoachievethesamepurpose.Aswecanlearnfromthepaper,somefactorshaveimpactontheprocessofEnglishbrandnametranslationinalingu
7、istic,culturalandaestheticway,whichmeanssomeconsiderationsshouldbetakenintothetranslation.TheaboveanalysisleadstotheconclusionthatSkopostheoryistheguidanceofbrandnametranslation,accordingtowhichtargetedtranslationstrategiesareadopted.KeyWords:Skopo
