英语语境、修辞对广告翻译的影响及策略

《英语语境、修辞对广告翻译的影响及策略》由会员上传分享，免费在线阅读，更多相关内容在工程资料-天天文库。

1、AnExporationintotheCharacteristicsandTranslationofAdvertisingEnglishAThesisSubmittedinPartialFulfillmentoftheRequirementsfortheDegreeofBachelorofArtsByWuHaofengUndertheDirectionofWangBingEnglishDepartmentCollegeofForeignLanguagesHuaQiaoUniversityApril2011[Abstract]T

2、heglobalizationofworldeconomymakesadvertisingEnglishanditstranslationmoresignificantAdvertisingEnglishisputtingmoreandmoreinfluenceoneveryaspectofsociallife.EitherChineseenterprisesorforeignenterprisesarefacingtheproblemsofinternationalizationandglobalizationofadver

3、t,thatisthetranslationofitThisthesishasabasicintroductionofthetargetsofadvertisingfirstly.Then,fromthepointsofdiction,syntaxandrhetoricthisthesisanalysesthelanguagecharacteristicsofadvert.Finallyitachievesseveraltranslationmethodsthroughmanyresearchesoflotsofadverts

4、.【KeyWords]advertisingEnglish;targetsofadvertising;languagecharacteristics;translationstrategy【摘要】经济全球化使得广告英语及其翻译更加重要。广告英语对社会生活的各个方面影响越来越大。不管是中国企业还是外国企业都面临着广告国际化及全球化的难题即广告翻译的难题。本文首先对广告的目标做一个基础的介绍。然后从词法.句法和修辞方面分析广告的语言特征。最后从对许多广告的研究当中得到一些翻译策略。【关键词】广告英语；广告的目的；语言特点；翻译策略

5、Content1・Introduction42・TargetsofAdvertising53・CharacteristicsofAdvertisingEnglish53.1CharacterisiticsinDiction53.1.1SpellingDeviation53.1.2SimulativeFormationofWords63.1.1FlexibleApplicationofCompoundWords71.2CharacteristicsinSyntax71.2.1PreferenceforSimpleSentence

6、s71.2.2MassiveuseofImperativeSentences71.2.3MassiveuseofEllipticalSentences73・3CharacteristicsinRhetoric81..Simile82..Metaphor.83..Personification94..Pun95..RhetoricalQuestion106..Hypobole107..Repetition118..Rhyme111...Alliteration112...Assonance113.3.8.1Consonance1

7、24・TheStrategiesofAdvertisingEnglishTranslation124.3TheRoleofDifferentPronunciationsPlayintheTranslation124.4TheUseofDifferentCustomsbetweenChinaandWesternCountries134.5ThePragmaticUseinTranslation144.6TheUseofDomestication144.7TheUseofForeignization154.8TheUseofLoa

8、nTranslation155・Conclusion17Reference181.IntroductionNowadays,astherapidgrowthofworldeconomicglobalization,thereisanincreasinginternationa