针对一个公司的真正的核心竞争力【文献翻译】

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1、外文翻译TargetingaCompany'sRealCoreCompetenciesMaterialSource:JournalofBusinessStrategy,1993volume13issue6Author:AmyV.SnyderandH.WilliamEbeling,Jr.Thetwinconceptsofcorecompetenceandbusinessprocessesfigureprominentlyinmostdiscussionsofcorporatestrategy.Thecorecompetenceconcepthelp

2、stopmanagersanswerthefundamentalquestion"Whatshouldwedo?"andthebusinessprocessesperspectiveaddressesthequestion"Howshouldwedoit?"Bothconceptsareindispensableinguidingfirmstoachieveenduringcompetitiveadvantageandsuperiorprofitability,andbotharefoundedonasimplenotion:thatthefir

3、misasystemofactivities,notaportfolioofindividualproductsorservices.Someactivitiesareperformedsomuchbetterthanthecompetitionandaresocriticaltoendproductsorservicesthattheycanbedescribedascorecompetencies.Whenaseriesofactivitiesareorganizedintoasystemthatworksbetterthanthesumof

4、itsparts,thisbusinessprocesscanalsocreatecompetitiveadvantage,evenifcomponentactivitiesbythemselvesdonot.Whilebusinessprocessreengineershaveachievedsignificantsuccessindecreasingcostswhilesimultaneouslyimprovingservicelevels,relativelyfewfirmsclaimtohavecorrectlyidentifiedand

5、fullyexploitedtheircorecompetenciesorkeyactivities.(Throughoutthisarticle,wewillusethetermscorecompetencyandkeyactivityinterchangeably.)Businessprocessreengineershavedevelopedananalyticallyrigorousdisciplinethatcanbesystematicallyappliedandplainlycommunicatedtoothers.Fortheco

6、recompetencyconcepttoachievethissamesuccess,itmustbelinkedtotheunderlyingbusinesseconomicsthatdrivecompetitiveadvantage,anditmustbeappliedinthesamesystematicmannerasthebusinessprocessconcept.Inthemid-1970s,corporateplannersbegantoquestionwhethertheproduct-centeredbusinessunit

7、wasthemostappropriateunitofstrategicanalysis.Inworkundertakenforaglobalchemicalcompanyin1977,BraxtonAssociatesredefinedtheunitofanalysisfromproduct-centeredbusinessunitstoactivitiesanddevelopedinsightsabouthowcompetitiveadvantageiscreatedinthelongrun.Inthecourseofourworkwitht

8、hechemicalcompany,wedemonstratedthatgainingastrongrelativeshareinkey