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ID:463084
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时间:2017-08-05
《针对一个公司的真正的核心竞争力【文献翻译】》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、外文翻译TargetingaCompany'sRealCoreCompetenciesMaterialSource:JournalofBusinessStrategy,1993volume13issue6Author:AmyV.SnyderandH.WilliamEbeling,Jr.Thetwinconceptsofcorecompetenceandbusinessprocessesfigureprominentlyinmostdiscussionsofcorporatestrategy.Thecorecompetenceconcepthelp
2、stopmanagersanswerthefundamentalquestion"Whatshouldwedo?"andthebusinessprocessesperspectiveaddressesthequestion"Howshouldwedoit?"Bothconceptsareindispensableinguidingfirmstoachieveenduringcompetitiveadvantageandsuperiorprofitability,andbotharefoundedonasimplenotion:thatthefir
3、misasystemofactivities,notaportfolioofindividualproductsorservices.Someactivitiesareperformedsomuchbetterthanthecompetitionandaresocriticaltoendproductsorservicesthattheycanbedescribedascorecompetencies.Whenaseriesofactivitiesareorganizedintoasystemthatworksbetterthanthesumof
4、itsparts,thisbusinessprocesscanalsocreatecompetitiveadvantage,evenifcomponentactivitiesbythemselvesdonot.Whilebusinessprocessreengineershaveachievedsignificantsuccessindecreasingcostswhilesimultaneouslyimprovingservicelevels,relativelyfewfirmsclaimtohavecorrectlyidentifiedand
5、fullyexploitedtheircorecompetenciesorkeyactivities.(Throughoutthisarticle,wewillusethetermscorecompetencyandkeyactivityinterchangeably.)Businessprocessreengineershavedevelopedananalyticallyrigorousdisciplinethatcanbesystematicallyappliedandplainlycommunicatedtoothers.Fortheco
6、recompetencyconcepttoachievethissamesuccess,itmustbelinkedtotheunderlyingbusinesseconomicsthatdrivecompetitiveadvantage,anditmustbeappliedinthesamesystematicmannerasthebusinessprocessconcept.Inthemid-1970s,corporateplannersbegantoquestionwhethertheproduct-centeredbusinessunit
7、wasthemostappropriateunitofstrategicanalysis.Inworkundertakenforaglobalchemicalcompanyin1977,BraxtonAssociatesredefinedtheunitofanalysisfromproduct-centeredbusinessunitstoactivitiesanddevelopedinsightsabouthowcompetitiveadvantageiscreatedinthelongrun.Inthecourseofourworkwitht
8、hechemicalcompany,wedemonstratedthatgainingastrongrelativeshareinkey
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