资源描述：
《公司的核心竞争力【外文翻译】 (3)》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。
1、本科毕业论文（设计）外文翻译题目会计师事务所核心竞争力探究专业会计学外文题目TheCoreCompetenceoftheCorporation外文出处HarvardBusinessReviewMay-June1990外文作者普拉哈拉德原文：TheCoreCompetenceoftheCorporationThemostpowerfulwaytoprevailinglobalcompetitionisstillinvisibletomanycompanies.Duringthe1980s,topexecutiveswerejudgedontheirabilitytorestruct
2、ure,declutter,anddelayertheircorporations.Inthe1990s,they'llbejudgedontheirabilitytoidentify,cultivate,andexploitthecorecompetenciesthatmakegrowthpossibleindeed,they'llhavetorethinktheconceptofthecorporationitself.ConsiderthelasttenyearsofGTEandNEC.Intheearly1980s,GTEwaswellpositionedtobecome
3、amajorplayerintheevolvinginformationtechnologyindustry.Itwasactiveintelecommunications.Itsoperationsspannedavarietyofbusinessesincludingtelephones,switchingandtransmissionsystems,digitalPABX,semiconductors,packetswitching,satellites,defensesystems,andlightingproducts.AndGTE'sEntertainmentProd
4、uctsGroup,whichproducedSylvaniacolorTVs,hadapositioninrelateddisplaytechnologies.In1980,GTE'ssaleswere$9.98billion,andnetcashflowwas$1.73billion.NEC,incontrast,wasmuchsmaller,at$3.8billioninsales.Ithadacomparabletechnologicalbaseandcomputerbusinesses,butithadnoexperienceasanoperatingtelecommu
5、nicationscompany.YetlookatthepositionsofGTEandNECin1988.GTE's1988saleswere$16.46billion,andNEC’ssaleswereconsiderablyhigherat$21.89billion.GTEhas,ineffect,becomeatelephoneoperatingcompanywithapositionindefenseandlightingproducts.GTE'sotherbusinessesaresmallinglobalterms.GTEhasdivestedSylvania
6、TVandTelenet,putswitching,transmission,anddigitalPABXintojointventures,andcloseddownsemiconductors.Asaresult,theinternationalpositionofGTEhaseroded.NonU.S.revenueasapercentoftotalrevenuedroppedfrom20%to15%between1980and1988.NEChasemergedastheworldleaderinsemiconductorsandasafirsttierplayerint
7、elecommunicationsproductsandcomputers.Ithasconsolidateditspositioninmainframecomputers.Ithasmovedbeyondpublicswitchingandtransmissiontoincludesuchlifestyleproductsasmobiletelephones,facsimilemachines,andlaptop14computersbridgingthegapbetweent
