公司的核心竞争力【外文翻译】

公司的核心竞争力【外文翻译】

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1、本科毕业论文(设计)外文翻译外文题目:TheCoreCompetenceoftheCorporation出处:HarvardBusinessReview作者:C.K.PrahaladandGaryHamelC.K.PrahaladandGaryHamel,TheCoreCompetenceOftheCorporation[J].HarvardBusinessReview,May-June,1990P79-93,C.K.Prahaladisprofessorofcorporatestrategyandinternational

2、businessattheUniversityofMichigan.GaryHamelislecturerinbusinesspolicyandmanagementattheLondonBusinessSchool.TheirmostrecentHBRarticle"StrategicIntent"(MayJune1989),wonthe1989McKinseyAwardforexcellence.ThisarticleisbasedonresearchfundedbytheGatsbyCharitableFoundatio

3、n.Themostpowerfulwaytoprevailinglobalcompetitionisstillinvisibletomanycompanies.Duringthe1980s,topexecutiveswerejudgedontheirabilitytorestructure,declutter,anddelayertheircorporations.Inthe1990s,they'llbejudgedontheirabilitytoidentify,cultivate,andexploitthecorecom

4、petenciesthatmakegrowthpossibleindeed,they'llhavetorethinktheconceptofthecorporationitself.ConsiderthelasttenyearsofGTEandNEC.Intheearly1980s,GTEwaswellpositionedtobecomeamajorplayerintheevolvinginformationtechnologyindustry.Itwasactiveintelecommunications.Itsopera

5、tionsspannedavarietyofbusinessesincludingtelephones,switchingandtransmissionsystems,digitalPABX,semiconductors,packetswitching,satellites,defensesystems,andlightingproducts.AndGTE'sEntertainmentProductsGroup,whichproducedSylvaniacolorTVs,hadapositioninrelateddispla

6、ytechnologies.In1980,GTE'ssaleswere$9.98billion,andnetcashflowwas$1.73billion.NEC,incontrast,wasmuch29smaller,at$3.8billioninsales.Ithadacomparabletechnologicalbaseandcomputerbusinesses,butithadnoexperienceasanoperatingtelecommunicationscompany.  Yetlookatthepositi

7、onsofGTEandNECin1988.GTE's1988saleswere$16.46billion,andNEC’ssaleswereconsiderablyhigherat$21.89billion.GTEhas,ineffect,becomeatelephoneoperatingcompanywithapositionindefenseandlightingproducts.GTE'sotherbusinessesaresmallinglobalterms.GTEhasdivestedSylvaniaTVandTe

8、lenet,putswitching,transmission,anddigitalPABXintojointventures,andcloseddownsemiconductors.Asaresult,theinternationalpositionofGTEhaseroded.NonU

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