针对一个公司的真正的核心竞争力【外文翻译】

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1、外文翻译原文TargetingaCompany'sRealCoreCompetenciesMaterialSource:JournalofBusinessStrategy,1993volume13issue6Author:AmyV.SnyderandH.WilliamEbeling,Jr.Thetwinconceptsofcorecompetenceandbusinessprocessesfigureprominentlyinmostdiscussionsofcorporatestrategy.Thecorecompetenceconcepthelpstopmanagersanswer

2、thefundamentalquestion"Whatshouldwedo?"andthebusinessprocessesperspectiveaddressesthequestion"Howshouldwedoit?"Bothconceptsareindispensableinguidingfirmstoachieveenduringcompetitiveadvantageandsuperiorprofitability,andbotharefoundedonasimplenotion:thatthefirmisasystemofactivities,notaportfolioof

3、individualproductsorservices.Someactivitiesareperformedsomuchbetterthanthecompetitionandaresocriticaltoendproductsorservicesthattheycanbedescribedascorecompetencies.Whenaseriesofactivitiesareorganizedintoasystemthatworksbetterthanthesumofitsparts,thisbusinessprocesscanalsocreatecompetitiveadvant

4、age,evenifcomponentactivitiesbythemselvesdonot.Whilebusinessprocessreengineershaveachievedsignificantsuccessindecreasingcostswhilesimultaneouslyimprovingservicelevels,relativelyfewfirmsclaimtohavecorrectlyidentifiedandfullyexploitedtheircorecompetenciesorkeyactivities.(Throughoutthisarticle,wewi

5、llusethetermscorecompetencyandkeyactivityinterchangeably.)Businessprocessreengineershavedevelopedananalyticallyrigorousdisciplinethatcanbesystematicallyappliedandplainlycommunicatedtoothers.Forthecorecompetencyconcepttoachievethissamesuccess,itmustbelinkedtotheunderlyingbusinesseconomicsthatdriv

6、ecompetitiveadvantage,anditmustbeappliedinthesamesystematicmannerasthebusinessprocessconcept.Inthemid-1970s,corporateplannersbegantoquestionwhethertheproduct-centeredbusinessunitwasthemostappropriateunitofstrategicanalysis.Inworkundertakenforaglobalchemicalcompanyin1977,BraxtonAssociatesredefine

7、dtheunitofanalysisfromproduct-centeredbusinessunitstoactivitiesanddevelopedinsightsabouthowcompetitiveadvantageiscreatedinthelongrun.Inthecourseofourworkwiththechemicalcompany,wedemonstratedthatgainingastrongrelativeshareink