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1、中文4890字本科毕业论文（设计）外文翻译外文题目TheCoreCompetenceoftheCorporation外文出处HarvardBusinessReviewMay-June1990外文作者普拉哈拉德原文：TheCoreCompetenceoftheCorporationThemostpowerfulwaytoprevailinglobalcompetitionisstillinvisibletomanycompanies.Duringthe1980s,topexecutiveswerejud
2、gedontheirabilitytorestructure,declutter,anddelayertheircorporations.Inthe1990s,they'llbejudgedontheirabilitytoidentify,cultivate,andexploitthecorecompetenciesthatmakegrowthpossibleindeed,they'llhavetorethinktheconceptofthecorporationitself.Considerthel
3、asttenyearsofGTEandNEC.Intheearly1980s,GTEwaswellpositionedtobecomeamajorplayerintheevolvinginformationtechnologyindustry.Itwasactiveintelecommunications.Itsoperationsspannedavarietyofbusinessesincludingtelephones,switchingandtransmissionsystems,digital
4、PABX,semiconductors,packetswitching,satellites,defensesystems,andlightingproducts.AndGTE'sEntertainmentProductsGroup,whichproducedSylvaniacolorTVs,hadapositioninrelateddisplaytechnologies.In1980,GTE'ssaleswere$9.98billion,andnetcashflowwas$1.73billion.N
5、EC,incontrast,wasmuchsmaller,at$3.8billioninsales.Ithadacomparabletechnologicalbaseandcomputerbusinesses,butithadnoexperienceasanoperatingtelecommunicationscompany.YetlookatthepositionsofGTEandNECin1988.GTE's1988saleswere$16.46billion,andNEC’ssaleswerec
6、onsiderablyhigherat$21.89billion.GTEhas,ineffect,becomeatelephoneoperatingcompanywithapositionindefenseandlightingproducts.GTE'sotherbusinessesaresmallinglobalterms.GTEhasdivested13SylvaniaTVandTelenet,putswitching,transmission,anddigitalPABXintojointve
7、ntures,andcloseddownsemiconductors.Asaresult,theinternationalpositionofGTEhaseroded.NonU.S.revenueasapercentoftotalrevenuedroppedfrom20%to15%between1980and1988.NEChasemergedastheworldleaderinsemiconductorsandasafirsttierplayerintelecommunicationsproduct
8、sandcomputers.Ithasconsolidateditspositioninmainframecomputers.Ithasmovedbeyondpublicswitchingandtransmissiontoincludesuchlifestyleproductsasmobiletelephones,facsimilemachines,andlaptopcomputersbridgingthegapbetweentelecommunicat
