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1、AnAnalysisofMarketingStrategyonUrbanizedBusinessAreainTaiwanChin-ChuanChenAbstractAn"Urbanizedbusinessarea"inthispaperreferstoaplacewherevariouskindsofretailersandservicebusinessesgettogetherformingakindofshopping,entertainment,andrestaurant.•.etc.toprovidepeoplewhoaredaily
2、purchasing・Thedevelopmentofan"Urbanizedbusinessarea95iscloselyrelatedtotheprosperityofthemetropolitan.Themoremetropolitandevelopedthemorepeopleintendtoapproached・Thus,businessareaisnaturallyformedbecauseofthepotentialofbuyingpowerfrompeoplegathered.Overthepast20years,Taiwan
3、hasbelongedtoNIEs(Newlyindustrializedeconomies)inAsia，herepeoplehasneverknockedondomesticretailerswithvastconsumption'sneedsasdevelopedcountrieshasbeen.However,inrecentyears,withfastdevelopmentofeconomyandupgradeofthenationalincome,consumptionconsciousnessresumesgradually.T
4、hetraditionalcommercialtypeisunabletomeettheconsumerdemandandgraduallybecomesweaker;inaddition,TaiwanofficiallyjoinsWT0(WorldTradeOrganization)in2002andthedomesticmarketsaresuddenlyopen.Thus,thelarge-scaleretailbusinessofAmericaandEuropeinvadedthemarketofTaiwan,whichmademor
5、epressureondomestictraditionalretailbusinessandforceddomestictransitionfromthetraditionaltypeofcommercialoperationtoovercomethefuturechallenge.Inthisresearch,firstly,wereviewliterature,utilizingin-depthinterviewsandfocusinggroupdiscussiontocollectinformationanddatafromallre
6、spondentswhowereidentifiedascustomersofthesetwobusinessareas.Secondly,bymeansoffieldsurveyandquantitativeanalysis,weintendtoclarifyandcompareallrespondents^attitudeandbuyingbehaviorinthesetwobusinessareas・Inaddition,wewouldanalyzeallqualityfactorsinrespondentssatisfaction.F
7、inally,wewillsuggestmarketingstrategiesthroughSWOTanalysiswithallinformationcollectedandformanewinnovativemanagementparadigmforthebusinessareas.Theresearchadoptsquantitativeanalysisandqualitativeresearchforthebusinessareasaswellfollowingempiricalcasestudytoproposeanewbusine
8、ssmodeltocarryout.Thefindingsofthisresearchwillbebeneficialforalldomesticbusinessa
