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1、AstudyonMarketingStrategiesofBankofNingboinfieldofSMESFinanceBusinessAbstractSMESplayanimportantroleinthenationaleconomy,nationalsupportpoliciesforSMESguidealsomoreandmoreclear,atthesametime,accordingtothetrendofspeedinguppaceofinterestrateliberalization,SMESgraduallybecometheobjectofcommercia
2、lbanks"chase”.SMESfinancebusinessbecomeanewprofitgrowthpointofcommercialbanks,proposesnewrequirementsonbankprofitmodelandriskcontrol,commercialbanksmakecontinuousexplorationinthefieldofSMESfinancebusiness,andchangethemarketingformfrompassivewaitingtoactivemarketing.BankofNingboiscommittedtothe
3、developmentofSMESfinancebusinessmarketinginearly21stcentury,andaccumulatesomeexperience,buttherestillseveralproblemsexist.InordertoresearchSMESfinancebusinessmarketingsituationofBankofNingbo,throughtheanalysisofdailyoperationandmanagement,collectionoffeedbackinformationofquestionnaireforSMES,f
4、oundingaseriesofproblemsinSMESfinancebusinessmarketing,suchastheproductslackoflocalizationcharacteristics,lackofdiversificationofthetypeofclients,severecreditconditions,andloanpricingisnotscientific.ToachievetheprogressivedevelopmentofBankofNingboinfieldofSMESfinancebusinessmarketing,intheface
5、ofincreasinglyfiercemarketcompetition,itmustcomplywiththetrendofinterestrateliberalization,andcompletethetransformationoftraditionalmanagementidea.AccordingtotheSMESfinancebusinessfactofBankofNingbo,thisthesispointsoutoperationalmarketingstrategyrecommendations,suchasdevelopingspecialproducts,
6、providingdifferentiatedservices,expandingthebrandpropaganda,excavatingrelatedchannelstodocrossmarketing,scientificandreasonablepricing,andpointoutsomenewideasandnewchannelsforSMESfinancebusinessmarketingofBankofNingbo,anditshowspracticalsignificanceforstablesustainabledevelopmentSMESfinancebus
7、inessofBankofNingbo.KeyWords：FinanceBusinessSMEMarketingStrategies目录引言11绪论21.1选题的背景和意义21」」选题的背景21.1.2选题的意义31.2研究现状31.2.1国外研究现状31.2.2国内研究现状51.2.3研究现状评述61.3研究内容与方法61.3.1研究的内容61.3.2研究的方法61.4研究的思路及创新点71.4.1研究的思路71.4.2创新点72理论基础92.1小企业的界定92.2
