美国纺织品和服装行业贸易【外文翻译】

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1、外文翻译原文ThetextileandapparelindustrytradeofAmericaMaterialSource:InternationalBusinessReview,16,2007Author:Beilei•SeyoumTheoverallenvironmentfacingtheUSTCindustrywillbeoneofrapidlychangingmarketconditionsandtechnologicalinnovation.Withthephaseoutofquotasandgrowingnumb

2、eroftradeagreements,theUSTCindustryisbeingexposedtointensecompetitioninexportanddomesticmarkets.Thisislikelytoleaddomesticindustries/labortodemandinterventionbynationalgovernmentstomitigatetheadverseimpactoftradeliberalization(Standbury&Vertinksy,2004)Inspiteofthesu

3、bstantialjoblosses,theUSTCindustryremainstechnologicallyadvancedpartlyduetoincreasedproductivityresultingfromadvancesintechnologyanddesigncapabilities.Textileproductioniscapitalintensiveandmoderntechnologyisessentialtomeettheincreasingforhigh-qualityproducts.Overthe

4、lastfewyears,UStextilesandapparelfirmshavesubstantiallyincreasedtheirinvestmenttomaintainmodernmanufacturingfacilitiesaswellasimproveproductionandmarketingcapabilitiesinordertomaximizetheirinherentadvantagestomarketproximity.Inapparel,lowskillproductionjobshavemoved

5、tolow-costlocationsoffshorewhilethemoreskilledoneshavebeenretained.Tosuccessfullyadapttothenewenvironment,USTCindustriesneedtocapitalizeontheirsourcesofcompetitiveadvantage.Theyneedtodevelopamoreflexibleoperationalarrangement,meethighstandardsinproductinnovationandg

6、enerallydevelopamorechange-seekingbusinessculture(Kilduff,2005).AnimportantsurvivaltoolforUSTCfirmsistoexpandtheirpotentialmarketbyofferingnewproductdesignsandproductcategories.Manufacturersmusttrytobringasteadystreamofproductstomarketthatareinlinewiththetaste,prefe

7、rencesoftheconsumer.Theycanalsoexpandtheirmarketpotentialbyofferingnewproductcategories.TwoofthefastestgrowingapparelsegmentsintheUS,forexample,havebeenthewomen’splusandmen’sbigandtallsegments(Driscoll,2004).Plus-sizeapparelmarketingwasestimatedat$47billionin2005acc

8、ountingfor20%oftotalapparelmarket.Itisimportanttoidentifythefirm’stargetcustomersandassesswhetherthefirmissuccessfullyaddressingtheirneeds