美国纺织品和服装产业的贸易自由化和战略调整模式-毕业论文外文翻译

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1、TradeLiberalizationandPatternsofStrategicAdjustmentinTheUSTextilesandClothingIndustry（Partly）TheoverallenvironmentfacingtheUSTCindustrywillbeoneofrapidlychangingmarketconditionsandtechnologicalinnovation.Withthephaseoutofquotasandgrowingnumberoftradeagreements,

2、theUSTCindustryisbeingexposedtointensecompetitioninexportanddomesticmarkets.Thisislikelytoleaddomesticindustries/labortodemandinterventionbynationalgovernmentstomitigatetheadverseimpactoftradeliberalization(Standbury&Vertinksy,2004).Inspiteofthesubstantialjoblo

3、sses,theUSTCindustryremainstechnologicallyadvancedpartlyduetoincreasedproductivityresultingfromadvancesintechnologyanddesigncapabilities.Textileproductioniscapitalintensiveandmoderntechnologyisessentialtomeettheincreasingforhigh-qualityproducts.Overthelastfewye

4、ars,UStextilesandapparelfirmshavesubstantiallyincreasedtheirinvestmenttomaintainmodernmanufacturingfacilitiesaswellasimproveproductionandmarketingcapabilitiesinordertomaximizetheirinherentadvantagestomarketproximity.Inapparel,lowskillproductionjobshavemovedtolo

5、w-costlocationsoffshorewhilethemoreskilledoneshavebeenretained.Tosuccessfullyadapttothenewenvironment,USTCindustriesneedtocapitalizeontheirsourcesofcompetitiveadvantage.Theyneedtodevelopamoreflexibleoperationalarrangement,meethighstandardsinproductinnovationand

6、generallydevelopamorechange-seekingbusinessculture(Kilduff,2005).AnimportantsurvivaltoolforUSTCfirmsistoexpandtheirpotentialmarketbyofferingnewproductdesignsandproductcategories.Manufacturersmusttrytobringasteadystreamofproductstomarketthatareinlinewiththetaste

7、,preferencesoftheconsumer.Theycanalsoexpandtheirmarketpotentialbyofferingnewproductcategories.TwoofthefastestgrowingapparelsegmentsintheUS,forexample,havebeenthewomen’splusandmen’sbigandtallsegments(Driscoll,2004).Plus-sizeapparelmarketingwasestimatedat$47billi

8、onin2005accountingfor20%oftotalapparelmarket.Itisimportanttoidentifythefirm’stargetcustomersandassesswhetherthefirmissuccessfullyaddressingtheirneeds.USTCfirmsshouldtargetan