大连荣祥海产公司国际营销策略研究

《大连荣祥海产公司国际营销策略研究》由会员上传分享，免费在线阅读，更多相关内容在工程资料-天天文库。

1、大连理工大学硕士学位论文大连荣祥海产公司国际营销策略研究姓名：李志鹏申请学位级别：硕士专业：工商管理’导教师：汤正如20040601AbstractInternationalMarketingisdevelopedonthebasisofinternationaltrade>Presently>carryingoutinternationaltradeandpayingattentiontointernationalmarketingisbecomingtherequestofeconomicrules,globalviewandthetre

2、ndofworldeconomicdeveloping.WeherebytakeDalianRongxiangAquaticCo,,Ltd.asaexampletoresearchthetacticsofinternationalmarketing.Asoneoftheseafoodsuppliersintheirrternationalmarket,DalianRongxianghasachievedalotduringyearsofdevelopment.However,therearenewcasesandconditionsappea

3、redinthemarket,astheinternalandexternalconditionhasbeenchanging*Consequently，itbecomesquiteimportanttosetupappropriatemarketingstrategyforDalianRongxiangtofurtherdeveloptheinternationalmarketandreflectthecompetitiveadvantageofhighstandardprocessingfactory.BasedonEconomicsan

4、dInternationalMarketingtheory,thefirstsectionofthisdissertationcoverstheanalysisofRongxiangexternalenvironment,internationalaquaticmarketconditions,competition,findstheexistingexternalopportunitiesandchallenges.Thentheinternalstatusareanalyzedtoascertaintheadvantagesanddisa

5、dvantages.Afterthat,themarketingstrategyisproposedinaccordancewithSWOTmethodattheendofthefirstsection.Thesecondsectionistoworkoutthestrategyofmarketselection.Firstly,theirrternationalaquaticmarketisdividedbymulti-analysis.Thenweestimatethemaindividedmarketsanddeterminetheta

6、rget-marketsuitabletoRongxiang,Finally,thetarget-marketispositioned.Thethirdsectionsetsuppracticablemarketingtacticsintheframeof4Ptheorywithwaysofimp1ementandguarantee.WesincerelyhopeavaluablesolutionistobeprovidedtoRongxiangformarketingaquaticproductsthroughourstudy.refere

7、ncesignificancetorelevantcompaniesisdesiredbythisdissertation.Keywords；RongxiangCompany；Aquatic；IrrternationalMarket；Marketingtactics大连理工大学MBA学位论文原创声明本人郑重声明:所呈交的学位论文，是本人在导师的指导下开展研究工作所取得的成果。除文中特别加以标注和致谢的地方外，论文中不包含任何其他个人或集体已经发表或撰写过的研究成果，也不包含为获得大连理工大学或其他教育机构的学位或证书而产生的成果（如学位论文等

8、）。对本文的研究做出重要贡献的个人和集体均已在文中以明确方式标明，本人完全意识到本声明的法律后果，并愿为此承担一切法律责任。学位论文作者（签字）曰期如午年广曰月1・