华为公司国际营销策略研究

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1、华为公司国际苷销策略研究Y954383华为公司国际苷销策略研究华为公司国际苷销策略研究学校代码：10246学号：032025453华为公司国际苷销策略研究华为公司国际苷销策略研究f硕士学位论文(专业学位）管理学院华为公司国际營销策略耐免系（所）:华为公司国际苷销策略研究华为公司国际苷销策略研究业专.工商管理华为公司国际苷销策略研究华为公司国际苷销策略研究名姓余春平华为公司国际苷销策略研究华为公司国际苷销策略研究指导教师：孙一民教授完成日期：2005年10月24日华为公司国际苷销策略研究AbstractAsChina'seconomybooms,anincreasingnumb

2、erofChineseenterprises,includinghigh-techenterprises,starttopenetrateoverseasmarketwhilehavingachievedasuccessfulroleinthedomesticmaricet.Someofthemhavebeenquitesuccessfulinoverseasmarket.However,oneimportantproblemcannotbeneglectedThatis,alargenumberofthoseenterpriseshaven'trealizedtheimpo

3、rtanceofmarketingintheprocessoftheiroverseasmarketpenetration.Whileafewofthemstartstorealizethenecessityofpropermarketing，theyareperplexedatfindingasuitablewayofdoinginternationalmarketingwork.Thus,China'sproductslackprop^imageandtheirvaluesareunder-estimatedintheinternationalmaAetThewriter

4、herselffeelsthisfactkeenlywhenshewasstudyingabroad.Underthesecircumtances,itisnecessarytostudyHuaweiTechnologiesCo.Ltd.(shortfor“Huawd”hereafter),oneoffeefewsuccessfulexamplesofChineseenterprisespursuingoverseasmaricetOneaimofthisessayistohelpChina'shigh-techenterprisesunderstandtheirstatus

5、-quoandthecharacteristicsoftheinternationalmarket.TheotheraimistohighlighttheadvantagesofChinesehigh-techenterprisesinordertohelpdieminformulatingsuccessfulmarketingstrategyandtactics.Inthisway,Chineseenterprisescouldestablishagoodimageandpropervalueperceptionandsellsindependentlyintheinter

6、nationalmarketTheessayendeavorstoanalyzeHuawei'sintematioaalmarketingfromamacroanddynamicperspective.Inthebeginning,itintroducesthecharacteristicsoftheinternationaltelecomequipmentindustry,themarketcompetitivenessandHuawei'sstatus-quo.Theessayfollowswiththecauses,theprogressandthesummaryofH

7、uawei'sinternationalmaricetingtodate.Then,ittriestoanalyzethecausesandcharacteristicsofHuawei'sinternationalmarketingintermsofstrategyandtactics.Itpin-pointsitsshortagesinthenewmarketsituationandchallengesunderthenewmarketfocusandputsforwardpracticalsugg