华为技术有限公司国际营销策略分析

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1、-implementationistheessentialproblemforHuaweicompanyintheprocessofinternationalization.Themaintheoryofthisarticlewasbasedontheinternationalmarketingtheory.Thetextmakeuseoftheorycombinewithpractice,anditcombinetogetherresearchapproachwithrationtodeterminethenature.ThisarticletakesHuaweiCo

2、mpany’soverseasmarketasanobjectofstudyandmadeasetofmarketingstrategyforit.Theauthorfirstmulti-analysisHuaweiCompany'sinternationalmarketingenvironment,thecompany’sinternationalmarketingpresentsituation,andhascarriedontheSWOTanalysis,hasdiscoveredtheproblemwhichexistedintheinternationalma

3、rketingstrategy.Second,thearticledeterminedthecompany’soverseasgoalmarket.TaketheEuropemarketingasexample,fromseveralaspectssuchastheproduct,theprice,thechannelaswellasthehumanresourcesmanagementthearticlehasformulatedthedetailedmarketingstrategyforHuaweiCompany.Finally,inordertoimplemen

4、tthemarketingstrategysmoothly,theauthorputforwardsomeimplementationproposalsforHuaweiCompanyfromthreeaspectsofusingthetalentedpersontoanticipatetheindependentinnovation,introducingdynamicalliancemechanismandstrengtheningtheoverseasmarketriskmanagement.【KeyWords】HuaweiTechnologiesCo.LtdTe

5、lecommunicationMarketInternationalMarketingStrategyInternational3G【PaperType】AppliedResearch---目录1导论......................................................................................................................11.1分析背景及意义...........................................................

6、...................................................11.2分析内容..........................................................................................................................21.3分析方法...................................................................................................

7、.......................21.4论文框架..........................................................................................................................32理论综述..............................................................................................................42.