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1、外文翻译原文E-commenceinChina:cultureandchallengeMaterialSource:www.wanfangdata.com.cnAuthor:JeffreyHsuThegrowthofe-commercehasbeenaglobalphenomenon,andtheinfluenceofbusinessandcommercebeingconductedovertheInternethasbeendramaticandwide-reaching.Theabilitytoconductbusiness,fromconsumerpurch
2、asestolargescaleB2Btransactions,globallyusingtheInternethasbeenfar-reachingandsignificant(Turbanetal.2006).Certainly,China,beingamajorplayerintermstheglobaleconomy,havingalargepopulationandmanyInternetusers,maybeassumedtohaveawell-developedstateofe-commerce.However,inreality,thedevelo
3、pmentofe-commerceinChinahasbeendifferentfrom,andinmanyways,haslaggedbehind,thatoftheUnitedStates,Europe,andAsiancountriessuchasJapan(Wong,Yen,andFang2004).Whatisthestateofe-commerceinChina?Basedonpreviousresearchandstudiesconducted,China’se-commerceisinmanyrespectsavariedandcomplexsit
4、uationwhichinsomewaysparallelsdevelopmentintheWestandotherpartsofAsia,butinotheraspectsisdifferentanduniqueintermsofitsdynamicsandusage.Sincee-commerce,eveniffocusedsolelyonChina,issuchalargesubject,thefocusinthischapterwillbemainlyonB2C(businesstoconsumer)e-commerce.Therearestudieswh
5、ichhaveaddressedthedevelopmentofB2Be-commerceinChina,butthatisanentiretopicinitself(Hu,Wu,andWang2004;Andersenetal.2004).Thereareanumberofissueswhichhaveimpactedupontheacceptance,andusage,ofe-commerceinChina.Theyrelatetothestateofgovernment,businesspracticesandcustoms,language,culture
6、,andanumberofothervariables.Businessissuessuchastrust,logistics,paymentsystems,guanxi,anduniqueaspectsofChinesecultureandsocietyallmakee-commerceinChinaauniquesetofchallengesandopportunities.ParticularattentionisgiventoissuesrelatingtotheculturalaspectsofChinesecultureandsocietywhichc
7、animpactnotonlytheusageofe-commerceingeneral,butalso,morespecifically,thedesignandcontentofwebsiteswhicharedirectedtowardsChineseaudiences.SomeoftheseissuesincludethebasicdifferencesbetweenChineseandAmerican/Westerncultures,familyandcollectiveorientations,religionandfaith,color,symbol
8、ism,o
