电子商务安全挑战-外文翻译

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1、E-bankingandmanagerialchallengesMohammadRezaBananInternettechnologyisrapidlychangingthewaypersonalfinancialservicesarebeingdesignedanddelivered.Hence,bankshavefoundthemselvesattheforefrontoftechnologyadoptionforthepastthreedecades.BanksbegantolookatE-bankingasamea

2、nstoreplacesomeoftheirtraditionalbranchfunctions.AlthoughElectronicbankingsystemsprovideuswitheasyaccesstobankingsendees,E-bankinghasintroducednewbusinesschallenges.1-IntroductionE-commercefundamentallyfocusesontheelectronicexchangeofinformationusinginformationand

3、telecommunicationinfrastructures(particularlytheWorldWideWebandtheinternet).E-commerceencompassesawiderangeofcommercialactivitiesthatcanbecategorizedintobusiness-to-businesssectors.Industrysectorssuchasbankinghaveopenlyembracede-commercetoimprovetheirperformancean

4、dgainastrategiccompetitiveadvantage.Acommonstrategicdilemmachallengingleadersishowtoigniteachangeinitiativethatwillgeneratecompetitiveadvantage(Khan,2006).Throughe-commerce,wecan，accordingtoWeeksandFrisone(1999),expectthefollowingchangesinthetraditionaldistributio

5、nandmarketingofeverydayproductsandservicesincludinginancialservices:(1)transferofbargainingpowertotheconsumer;(2)$hifttoauctionpricing;(3)creationofnewdistributionchannels;(4)adoptionofnewmarketingandpricingmodels(5)reducetheneedforsupportstaff.2-LiteraturereviewI

6、nthispart,firstweexplainthefundamentalconceptsofE-bankinganditschallengesindifferentsituations.ThenaccordingtotheaimofthispaperandTAM,weassociatewithchangemanagementissuesanditsrelationstosuccessfulimplementingofE-banking.o2-l-E-banking:conceptsanddefinitionsThein

7、formationtechnology(IT)revolutionofthelast2decadesofthe20thcenturyledtoaproliferationofpersonalcomputers(PCs)，servers，modemsandotherassociatedelectronicdataterminalequipment.ThisrapidgrowthandexpansionofITandtelecommunicationnetworksandinterconnectivityencouragedt

8、heintroductionofelectronicservicesandnon-moresothanintheretailtradeandintheprovisionofelectronicbanking.E-bankinginthisstudyisdefinedasanInternetportal，