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1、外文翻译原文InternationalInvestmentandInternationalTradeintheProductCycleMaterialSource:TheQuarterlyJournalofEconomics,Vol.80,No.2(may,1966)Author:RaymondVernonAsthedemandforaproductexpands,acertaindegreeofstandardizationusuallytakesplace..Thisisnottosaythateffo
2、rtsatproductdifferentiation-cometoanend.Onthecontrary;sucheffortsmayevenintensify,ascompetitorstrytoavoidthefullbruntofpricecompetition.Moreover,varietymayappearasaresultofspecialization.Radios,forinstance,ultimatelyacquiredsuchspecializedformsasclockradio
3、s,automobileradios,portableradios,andsoon.Nevertheless,thoughthesubcategoriesmaymultiplyandtheeffortsatproductdifferentiationincrease,agrowingacceptanceofcertaingeneralstandardsseemstobetypical.Onceagain,thechangehaslavationalimplications.Firstofall,thenee
4、dforflexibilitydeclines.Acommitmenttosomesetofproductstandardsopensuptechnicalpossibilitiesforachievingeconomiesofscalethroughmassoutput,andencourageslong-termcommitmentstosomegivenprocessandsomefixedsetoffacilities.Second,concernaboutproductioncostbeginst
5、otaketheplaceofconcernaboutproductcharacteristics.Evenifincreasedpricecompetitionisnotyetpresent,thereductionoftheuncertaintiessurroundingtheoperationenhancestheusefulnessofcostprojectionsandincreasestheattentiondevotedtocost.TheempiricalstudiestowhichIref
6、erredearliersuggestthat,atthisstageinanindustry'sdevelopment,thereislikelytobeconsiderableshiftinthelocationofproductionfacilitiesatleastasfarasinternalUnitedStateslocationsareconcerned.Theempiricalmaterialsoninternationallavationalshiftssimplyhavenotyetbe
7、enanalyzedsufficientlytotellusverymuch.Alittlespeculation,however,indicatessomehypothesesworthtesting.Pictureanindustryengagedinthemanufactureofthehighincomeorlabor-savingproductsthatarethefocusofourdiscussion.Assumethattheindustryhasbeguntosettledowninthe
8、UnitedStatestosomedegreeoflarge-scaleproduction.AlthoughthefirstmassmarketmaybelocatedintheUnitedStates,somedemandfortheproductbeginsalmostatoncetoappearelsewhere.Forinstance,althoughheavyfork-lifttrucksingen