一汽集团在俄罗斯整车市场的营销策略研究

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1、天津大学硕士学位论文一汽集团在俄罗斯整车市场的营销策略研究姓名：张肠申请学位级别：硕士专业：企业管理指导教师：王媛20080501ABSTRACTCrcatingintcrnationa1andcompctitivcautomobilccntcrpriscstoadapttothetrcndofautomobileindustryinternationalization,istheonlywaytobcadoptedfordevc1opmcntofChina'automobi1eindustrydOnthebasisofrealizingMmi11ionsof

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7、opportunityexport"to"stratcgicexpoFt”.andrcplacinggenera1tradeby,5tcchnologyandcapita1cxporKEYWORDS.FAWgroup,RussianCBU^market,MarkeLingenviroment,MarketingStrategies独创性声明本人声明所呈交的学位论文是本人在导师指导下进行的研究工作和取得的研究成果，除了文中特刹加以标注和致谢之处外，论文中不包含其他人已经发表或撰写过的研究成果，也不包含为获得云洼太堂或其他教育机构的学位或馮使川过的材料。与我一同工

8、作的同志对本研究所徽的任何贡献均已在论