竞争优势模型【外文翻译】

竞争优势模型【外文翻译】

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1、外文翻译原文AModelofCompetitiveAdvantageMaterialSource:StrategicManagementJournal,Mar.,1993Author:MargaretA.PeterafHeterogeneityAbasicassumptionofresource-basedworkisthattheresourcebundlesandcapabilitiesunderlyingproductionareheterogeneousacrossfirms.Onemightdescribeproduc

2、tivefactorsinuseashavingintrinsicallydifferentiallevelsof'efficiency'.Somearesuperiortoothers.Firmsendowedwithsuchresourcesareabletoproducemoreeconomicallyorbettersatisfycustomerwants.Heterogeneityimpliesthatfirmsofvaryingcapabilitiesareabletocompeteinthemarket-place

3、and,atleast,breakeven.Firmswithmarginalresourcescanonlyexpecttobreakeven.Firmswithsuperiorresourceswillearnrents.RicardianrentsHeterogeneityinanindustrymayreflectthepresenceofsuperiorproductivefactorswhichareinlimitedsupply.Theymaybefixedfactorswhichcannotbeexpanded.

4、Moreoften,theyarequasi-fixed,inthesensethattheirsupplycannotbeexpandedrapidly.Theyarescarceinthesensethattheyareinsufficienttosatisfydemandfortheirservices.Thus,inferiorresourcesarebroughtintoproductionaswell.ThisisthefamiliarRicardianargument.Itmaybeunderstoodmostcl

5、earlybyassumingthatfirmswithsuperiorresourceshaveloweraveragecoststhanotherfirms.Theselowcostfirmshavesomewhatinelasticsupplycurves,inthattheycannotexpandoutputrapidly,regardlessofhowhighthepricemaybe.Highprices,however,doinduceotherlessefficientfirmstoentertheindust

6、ry.Suchfirmswillenterandproducesolongaspriceexceedstheirmarginalcost.Inequilibrium,industrydemandandsupplyareinbalance,high-costfirmsbreakeven,andlow-costfirmsearnsupranormalprofitsintheformofrentstotheirscarceresources.Firmsarepricetakersandproduceatthepointwherepri

7、ceequalsmarginalcost.Thehighreturnsofefficientfirmscannotbeattributedtoanartificialrestrictionofoutputortomarketpower.Neitherdotheydependuponuniquenessorevenrarityintheabsolutesense.Itistheoreticallypossibleforrentstobeearnedbyanumberofequallyefficientproducers,solon

8、gasanefficiencydifferentialremainsbetweenthemandotherproducers.Whatkeyisthatthesuperiorresourcesremainlimitedinsupply.Thus,efficien

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