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1、外文翻译原文HowtoobtainthecompetitiveadvantageofthemarketingchannelMaterialsource：MarketingscienceAuthor:Michael·J·EtzelEnterprisesmustdecideincompetitionfortheeffectsofvariousfactors,tocreateaprofitableandviablecompetitivepositionofsuperiority,thatcompetitiveedge,sothatitcanstandonthemarket,b
2、eatthecompetition.Accordingtothewell-knownmanagementexpertMichael·Porter'sdiscussionandanalysisofbusinesstherearetwobasictypesofcompetitiveadvantage,namelycostleadershipandcharacter.Costleadershipisanenterprisecreatesvaluebecausetheprocessofproductionandoperationcoststhanitscompetitorsge
3、ttheadvantage.Ifacompanycanachieveandmaintainfullcostleadership,then,aslongasitcanmakethepriceequaltoorclosetotheaveragepriceleveloftheenterprise,wheretheindustrywillbetheadvantageofabove-averagebusiness,thecompetitiveadvantageofitslowcostwillbetranslatedintotherealityofhigh-yieldreturns
4、.Featureistheextensiveattentionofenterprisesinsomeofitscustomersareseekingtoachieveuniqueintheindustry,butalsothatitsproductionbusinessprocessDuteXing.Enterprises,throughitsuniqueproductionandbusinessactivities,ingenioustomeettheneedsoftheircustomers,andgetpremiumrewards.Competitiveadvan
5、tagecomesfromthecompanyinproductdesign,production,marketingandlogisticsandothervalue-creatingprocesscarriedoutbyanumberofinterrelatedactivities,eachoftheseactivitiescanhelptoconsolidatethecompany'srelativecostpositioncharacteristicsoftheimageasthebasis.Commoditydistributionbusinessmarket
6、ingactivitiesareanimportantpartofproductdistributionchannelsandfunctionsperformedbytheproduct'svaluechain,akeypartoftheenterprisewasanimportantsourceofsomeadvantage.ThecostadvantageofmarketingchannelsThestatusofproductmarketingchannels,thecostofproductionvalueoftheactivitiesofitscostbeha
7、vior,costbehaviorisoftendrivenbyanumberofcostfactors.Candeterminethecostadvantageofcommoditymarketingchannelsmain8外文翻译原文HowtoobtainthecompetitiveadvantageofthemarketingchannelMaterialsource：MarketingscienceAuthor:Michael·J·EtzelEnterprisesmustdecideincompetitionfortheeffe
