资源描述：
《如何获取营销渠道的竞争优势外文翻译（可编辑）》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。
1、如何获取营销渠道的竞争优势外文翻译外文翻译HowtoobtainthecompetitiveadvantageofthemarketingchannelMaterialsource:MarketingscienceAuthor:Michael?J?EtzelEnterprisesmustdecideincompetitionfortheeffectsofvariousfactors,tocreateaprofitableandviablecompetitivepositionofsuperiority,thatcompetitiveedg
2、e,sothatitcanstandonthemarket,beatthecompetition.Accordingtothewell-knownmanagementexpertMichael?Porter'sdiscussionandanalysisofbusinesstherearetwobasictypesofcompetitiveadvantage,namelycostleadershipandcharacter.Costleadershipisanenterprisecreatesvaluebecausetheprocessof
3、productionandoperationcoststhanitscompetitorsgettheadvantage.Ifacompanycanachieveandmaintainfullcostleadership,then,aslongasitcanmakethepriceequaltoorclosetotheaveragepriceleveloftheenterprise,wheretheindustrywillbetheadvantageofabove-averagebusiness,thecompetitiveadvanta
4、geofitslowcostwillbetranslatedintotherealityofhigh-yieldreturns.Featureistheextensiveattentionofenterprisesinsomeofitscustomersareseekingtoachieveuniqueintheindustry,butalsothatitsproductionbusinessprocessDuteXing.Enterprises,throughitsuniqueproductionandbusinessactivitie
5、s,ingenioustomeettheneedsoftheircustomers,andgetpremiumrewards.Competitiveadvantagecomesfromthecompanyinproductdesign,production,marketingandlogisticsandothervalue-creatingprocesscarriedoutbyanumberofinterrelatedactivities,eachoftheseactivitiescanhelptoconsolidatethecompa
6、ny'srelativecostpositioncharacteristicsoftheimageasthebasis.Commoditydistributionbusinessmarketingactivitiesareanimportantpartofproductdistributionchannelsandfunctionsperformedbytheproduct'svaluechain,akeypartoftheenterprisewasanimportantsourceofsomeadvantage.Thecostadvan
7、tageofmarketingchannelsThestatusofproductmarketingchannels,thecostofproductionvalueoftheactivitiesofitscostbehavior,costbehaviorisoftendrivenbyanumberofcostfactors.Candeterminethecostadvantageofcommoditymarketingchannelsmaindriversofeconomiesofscale,contact,mutualrelation
8、s.economiesofscaleanddistributioncosts.Includingthedistributionofthevalueofincludingavarietyofac
