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1、营销渠道外文翻译外文翻译原文MarketingChannelMaterialSource:SalesandmarketAuthor:AnneT.CoughlanChannelsofdistributionmeansthatthegoodsfromtheproducertousersthroughthewholeprocess,andsetofmarketsalesagencies.Righttousemarketingchannels,enterprisesincreasedrapidlyintotheconsumerproducts,t
2、oexpandthesaleandacceleratetheflowoffunds,reducetheflowofthecost.Anybusinesstoputyourproductsellwell,youneedtherighttoselectproductsalesoutlets.selectthedistributionofcontent,therearetwoaspects:achanneltypeisselected,butchoosespecificmiddleman.Affectsaleschannelstochoosef
3、actors:productfactors,includingthesizeoftheunitofproductions,weightandvolumethesize,styleandfashion,corruptionand,gmproductsandproductofaproductofnucleartechnologyservices,thenewproducttomarketfactors,includingsmall;marketsizeofthepurchaseandmarketingofseasonalandtime,and
4、competitivesaleschannelsforenterprises;offactors,includingthecompanyofscale1Channeltypeisselected1Directandindirectasalesstrategyinmarketing.asintradingintheintermediatetoclassify,andcanbedividedintodirectandindirectsalesoutletsinthetwotypesofdirectchannelsofdistribution.
5、Intheuseoftheintegrationofthesalesmodeofoperation,thegoodsfromproductiontoconsumption,withoutanyintermediateandindirectsaleschannelsmeanthegoodsfromtheproductionareastransferredtotheusersthroughamiddlemaninmarketingchannels.directsales,marketing.2Longandshortchannelstrate
6、gy.salesoutletsinitslengthtoclassify,andlengthcanbedividedintoseveraldifferentforms,fromproductionofgoodstotheuser'sprocess,alink,themoresalesoutletsinthelonger;onthecontrary,themoreshort.theconsumergoodssaleschannelsandfourbasictypesoftheconsumers:producersretailers;prod
7、ucersorconsumersagentwholesalersretailersconsumers;thewholesaleagentretailersconsumers.Theindustrial.Industrialusers.Thecompanydecidedtoadoptanindirectsalesstrategy,toapplytothelengthofthechannelsformakingachoice.Fromsavingthecirculationofcommodities,thesocialcostofproduc
8、tionprocessagain,weshouldtrytoreducethenumberofintermediatelinks,chooseachannel.However,donotthi
