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1、营销渠道外文翻译外文翻译原文MarketingChannelMaterialSource:SalesandmarketAuthor:AnneT.CoughlanChannelsofdistributionmeansthatthegoodsfromtheproducertousersthroughthewholeprocess,andsetofmarketsalesagencies.Righttousemarketingchannels,enterprisesincreasedrapidlyintotheconsumerproducts,toexpandthe
2、saleandacceleratetheflowoffunds,reducetheflowofthecost.Anybusinesstoputyourproductsellwell,youneedtherighttoselectproductsalesoutlets.selectthedistributionofcontent,therearetwoaspects:achanneltypeisselected,butchoosespecificmiddleman.Affectsaleschannelstochoosefactors:productfactor
3、s,includingthesizeoftheunitofproductions,weightandvolumethesize,styleandfashion,corruptionand,gmproductsandproductofaproductofnucleartechnologyservices,thenewproducttomarketfactors,includingsmall;marketsizeofthepurchaseandmarketingofseasonalandtime,andcompetitivesaleschannelsforent
4、erprises;offactors,includingthecompanyofscale1Channeltypeisselected1Directandindirectasalesstrategyinmarketing.asintradingintheintermediatetoclassify,andcanbedividedintodirectandindirectsalesoutletsinthetwotypesofdirectchannelsofdistribution.Intheuseoftheintegrationofthesalesmodeof
5、operation,thegoodsfromproductiontoconsumption,withoutanyintermediateandindirectsaleschannelsmeanthegoodsfromtheproductionareastransferredtotheusersthroughamiddlemaninmarketingchannels.directsales,marketing.2Longandshortchannelstrategy.salesoutletsinitslengthtoclassify,andlengthcanb
6、edividedintoseveraldifferentforms,fromproductionofgoodstotheuser'sprocess,alink,themoresalesoutletsinthelonger;onthecontrary,themoreshort.theconsumergoodssaleschannelsandfourbasictypesoftheconsumers:producersretailers;producersorconsumersagentwholesalersretailersconsumers;thewholes
7、aleagentretailersconsumers.Theindustrial.Industrialusers.Thecompanydecidedtoadoptanindirectsalesstrategy,toapplytothelengthofthechannelsformakingachoice.Fromsavingthecirculationofcommodities,thesocialcostofproductionprocessagain,weshouldtrytoreducethenumberofintermediatelinks,choos
8、eachannel.However,donotthi
