浅析企业如何获取分销渠道竞争优势

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1、题目：浅析企业如何获取分销渠道竞争优势21二○一三年六月摘要分销渠道是企业完成其产品从生产向最后消费者转移以实现价值产生效益的重要载体，在企业营销中具有重要的作用。在现如今激烈的市场竞争中，如何获得分销渠道的权利就成了各大代理商的头等大事，企业获取分销渠道的竞争优势也就显现出来了。在当今社会现状下，分析企业惯用的营销策略，分析企业是如何获取分销渠道的，获取分销渠道又有哪些优势？企业本身需要具有什么优势才能获得分销渠道，经销商要怎样考核企业是否能获得分销的权利。本文从当今渠道的市场现状、及部分企业所采取的渠道模式的

2、优劣加以分析,从而得出部分获取分销渠道竞争优势的策略。关键词：分销渠道竞争优势分析21ABSTRACTDistributionchannelistheenterprisetocompleteitsproductfromproductiontofinalconsumersinordertorealizethevalueofbenefitistheimportantcarrier,hasanimportantroleinenterprisemarketing.Innowadaysthefiercemarketcomp

3、etition,howtogetdistributionrightsbecameamajoragentofpriority,competitiveadvantageofaccesstodistributionchannelswouldberevealed.Iscommonlyusedintoday'ssocietyunderthecurrentsituation,analyzetheenterprise'smarketingstrategy,analysisofenterpriseishowtoaccesstod

4、istributionchannels,accesstodistributionchannelsandwhataretheadvantages?Enterpriseitselfneedstohavewhatadvantagetodistributionchannels,dealershowtoassesswhetherenterprisecangetdistributionrights.Thisarticlefromthecurrentmarketsituationofchannels,andpartofthee

5、nterprisebyuseofthemeritsofthechannelmodetoanalysis,todrawasectionfordistributionchannelstrategyofcompetitiveadvantage.KeyWord:DistributionchannelsAcompetitiveadvantageanalysis21目录引言：············································································

6、·····································2第一章绪论1.1分销渠道的涵义·························································································51.2分销渠道与现代竞争之间有什么关系·······················································51.3分销渠道的职能·······························

7、··························································5第二章举例说明分销渠道2.1笔记记本行业发展现状分析·······································································62.2山东区域笔记本代理商分析·······································································7第三章分销渠道的介绍3.1现阶

8、段企业分销渠道的主要类型·································································83.2分销渠道的现状分析·····················································································9第四章竞争优势的获得4