经贸英文函电 Unit 1 Business Letter Writing

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1、主讲教师：丛静EnglishforInternationalBusinessCorrespondencesIntroduction本课程是国际贸易专业高年级的核心业务课程之一，是一门将英语与外贸业务相结合的课程。通过介绍外贸实务中各种英文业务函件，电传和传真以及其它方式的写作格式，商业术语和各种不同的表达方法，并通过介绍对外贸易各环节的具体做法，使学生在提高英语水平的同时，熟练掌握对外贸易业务中常用的基本术语及表达技能，培养和提高他们的外贸业务工作能力。Objectives本课程的目的是学习外贸业务书信的标准格式，了解通过哪些途径来发展新客户，开

2、拓新市场，如何进行询购某商品，怎样报盘和还盘，怎样灵活运用付款方式，如何做到重合同守信用，怎样去审查信用证，做到不出差错，在理赔和索赔中做到有理有利有节；学会拟写信函和电传传真的写作技巧。ContentsBusinessLetter-writingEstablishBusinessRelationsStatusEnquiriesEnquiriesandOffersOrdersandAcknowledgementsPackingTransportInsurancePaymentClaimsandAdjustmentJointVentureChapt

3、erOneBusinessLetter-writingContentsGeneralprinciples1LayoutFormat2Structure3EnvelopAddressing4GeneralPrinciplesofbusinessLettersCompletenessConcisenessConsiderationConcretenessClarityCourtesyCorrectnessWhat’sthemeaning?7GeneralPrinciplesofbusinessLettersCompletenessAllthematt

4、ersdiscussed.Allthequestionsanswered.Alltheinformationcontained.8ExampleCelluloseTape1/2"x3yds,withplasticdispenser700doz./-ditto-but1/2"x5yds,1,000doz.纤维素带（幅）宽半英寸，长３码，带塑料包装容器，７００打；同上，带（幅）宽半英寸，长５码，１０００打。REVISED:CelluloseTape1/2"x3yds,withplasticdispenser700doz.CelluloseTape1/

5、2"x5yds，withplasticdispenser1000doz.GeneralPrinciplesofbusinessLettersCompletenessWhatyouhavetosayinthefewestpossiblewordswithoutsacrificingcompletenessandcourtesy.Conciseness101.AvoidToWriteCommercialJargon避免使用陈旧的商业术语Wordy:WewishtoacknowledgereceiptofyourletterofNovember14wi

6、ththecheckforStg.10yousentwithitandwishtothankyouforsame.Concise:WeappreciateyourletterofNovember14andthecheckforStg.10enclosed.1.AvoidToWriteCommercialJargon避免使用陈旧的商业术语Wordy:Wetakelibertytoapproachyouwiththerequestthatyouwouldbekindenoughtointroducetoussomeexportersofcottont

7、extilesinyourcities.Concise:Wouldyoupleaseintroducetoussomeexportersofcottontextilesinyourcity?orPleaseintroducetoussomeexportersofcottontextilesinyourcity2.AvoidUnnecessaryExpressions要长话短说，避免罗嗦Willyoubegoodenoughto------------Pleasecometoadecision-----------------------decid

8、eexpressapreferencefor----------------preferforthereasonthat--------